A fairly smart guy, Albert Einstein, once said that things should be made as simple as possible… but not any simpler. In reality simplicity has become more appealing than ever before, and for us here at Messente it has went on to become our mantra behind much of what we do, how we think and what tools we use.
The age of simplification
Companies have evolved and so have people, leading us to interaction on a scale you probably did not quite envision years ago. With the technology constantly evolving often there are way too many choices, variations or modifications, thus in an over-communicated world people actually look for an over-simplified message, wrote Al Ries and Jack Trout. The belief of simplicity has led us to a singularisation and people opt for easy-to-use products, straightforward guidance and things that work quickly, without lots of extra effort.
Is simple easy?
Whether it is easy and plain simple or not, it is more closely related to how intuitive it is. For us state of simple and intuitive is achieved when everything means something, combining just the right amount of details, complexity and difficulties. When all these things are tied together in just right amounts and ways, there is sense of clarity un purpose – everything belongs exactly where it is supposed to be.
“Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that’s creativity”
- Charles Mingus
Making Messente progressively more simple and seamless, has been amazing learning experience personally for me. It has been astonishing to see how much depth of understanding is necessary to create a simple interface, by relying on insights that drive certain ideas and motives behind it.
Of course not all of us have the same idea of what simple actually means in the unique context of, for example, software, communication, operations or even management. However, I believe there are common understandings that frequently encounter the meaning of simplicity.
Do you take any purposeful actions to simplify your services or products? How do you manage complexity?