Messente Joins The Mobile Ecosystem Forum

We are happy and proud to announce that Messente Communications is now officially a member of The Mobile Ecosystem Forum (MEF).

Established in 2000, The Mobile Ecosystem Forum is a global trade body that acts as an impartial and authoritative champion for addressing issues affecting the broadening mobile ecosystem. They provide members with a global and cross-sector platform for networking, collaboration and advancing industry solutions.

The goal is to accelerate the growth of a sustainable mobile ecosystem that drives inclusion for all and delivers trusted services that enrich the lives of consumers worldwide.

“Messente and its partnership network have been growing fast in the past few years and for us, joining MEF has been a natural part of the journey. MEF as an organization has been actively participating in shaping the messaging ecosystem, fighting fraud, and developing best practices. The membership allows us to be a part of that effort of advancing both messaging and the world around it,” said Lauri Kinkar, CEO of Messente.

With this membership, Messente aims to stay up to date with current industry trends and make the most of the collective industry experience that MEF offers.

"MEF helps us have a say in the development of the messaging industry. Everyone has a voice here and that gives us a chance to help drive the ecosystem towards service quality and transparency - our key values," said Uku Tomikas, Messente's Chief Connectivity Officer.

“We’re very excited to get more acquainted with other MEF members and form new partnerships with them to work toward these values,” adds Lauri.

In addition, Messente joined the fight against SMS fraud by signing the MEF’s Trust in Enterprise Messaging code of conduct.

MEF’s Trust in Enterprise Messaging (‘TEM’) is a self-regulation service with the goal to accelerate market clean-up and help educate business messaging solution buyers about the threats of fraudulent practices and poor procurement processes.

Developed by the participants of MEF’s Future of Messaging Programme the Code aims to tackle the fraud types identified, defined and mapped in MEF’s Fraud Framework. It sets out best practices for all actors operating within the business SMS sector and is based on ten principles offering detailed guidance on commercial, procedural and technical requirements as well as an emphasis on consumer protection.