Messente avatar logo

Fine tuning SMS communication for your brand

- 5 MIN READ - 09 Aug 2013

Fine tuning SMS communication for your brand.

In Messente we have seen how different brands communicate with their customer base via SMS. Essentially brand communication is something that happens every time your customer comes into contact with your service and product or your message.

SMS communication (notifications, alerts or something else) is an integral part of this communication mix because in every dialogue there are occasions when something needs to be said in a short and time critical manner.

Here’s a few tips how you can do that most effectively.

1) Keep your messages consistent with your general brand image.

Even simple notifications can have the touch and feel of your brand. Use the same tone and address consumers in the same manner you talk to people face to face, post on facebook wall or tweet.

If your core value is speed of delivery, consider sending out frequent timely notifications. If you rely extensively on customer feedback, give people an opportunity to respond to your messages.

2) Always be relevant. 

Time your notifications based on your (tested) assumptions about how your customers’ daily schedules look like.  Ask your customers which notifications they would like to get and obsess over delivering a personalised experience.

3) Test, measure and constantly improve. 

When you adapt to how people react to your calls for action you get powerful insights which enable to improve your service and avoid being intrusive in any way. Make up your own metrics, measure and analyse. Experiment with different sending times and ask for feedback. Segment your customer base considering their individual needs and preferences.

We have seen how implementing these simple points have significantly improved the brand communication of most companies we work with. Hopefully they gave you a few ideas of your own how to engage your customers better.

Lauri Kinkar

Lauri Kinkar - CEO

Lauri makes sure the company keeps moving in the right direction. His spare time is divided between motorcycle trips, floorball and spending time with his kids.

Have you met 1oT? Mobile data connectivity for IoT companies.

24 Apr 2018

Last week, Lauri wrote a good piece about keeping things real, because businesses have simple business models at their core. As one of our values, simplicity has led Messente to build a reliable and powerful SMS API and user authentication API for businesses and brands to communicate with their customers globally.

While we pride ourselves in doing global A2P SMS and 2FA very well, one of our sister companies, 1oT, uses a similar methodology of simplicity to do global internet of things (IoT) and machine-to-machine (M2M) connectivity really well.

Yuriy Mikitchenko

Yuriy Mikitchenko

A note on keeping things real

17 Apr 2018

Over the years, I've had the good fortune of talking to and doing business with many entrepreneurs and CEOs from a variety of industries. Some are first-time founders of small startups, while others are amazingly experienced serial entrepreneurs. Many of them are extremely successful in what they do.

So naturally, while listening to them talk about their businesses, I've always tried to spot any fundamental takeaways –the small drops of universal business advice distilled from those hundreds of conversations.

And it seems to me that a lot of the most profound business truths seem to point to a direction that I would call, "keeping it real.”

Lauri Kinkar

Lauri Kinkar

Next-generation Omnichannel API is well underway

10 Apr 2018

Over the last few months we’ve been setting the direction of our Omnichannel messaging API and our development team has started working on it. Considering transparency, we wanted to share the progress we’ve made on the API and give our clients something to look forward to, as well as helping clients prepare their systems for the next generation of our A2P messaging API.

Uku Loskit

Uku Loskit

Start sending messages to

for € N/A

Contact us