Messente avatar logo

How to send customized SMS messages via Messente webplatform?

- 5 MIN READ - 29 Dec 2013

We all know the importance and quality of interaction brands can receive by communicating with their customers via SMS message.

However, there are a few certain set of guidelines and best practices that businesses and can follow in order to keep their marketing as personalized as possible.

In order to get best response out of campaign, your SMS message should address the recipient with information you have gathered through loyalty program (name, gender, preferred products or brands etc).

Messente webplatform has a special feature for sending out customized messages – tags. You can use different type of tags: Title, First name, Surname, Company, Email and Custom field.

Its very simple way how to use it. When composing a new SMS message, just select the right tag from top of the Message box and insert it into message body.

PS. You can only use previously uploaded information “tags” in the message. More info how to upload contacts and create correct CSV file can be found here:
http://messente.com/faq/how-to-import-csv-file


Keep texting!

Kaur Virunurm

Kaur Virunurm - Key account manager

Kaur deals with business and sales analysis at Messente. He likes to help key customers in optimizing messaging activies. He also is open minded entrepreneur who loves lean tech startups, fixie bikes, active sports and Jack Russel dogs.

How we do it: Supporting a culture of growth

14 Nov 2017

Recently, I’ve had several discussions about company culture. And here’s a common question: How do you build a culture that supports growth and create a workplace that everyone’s happy being part of?

Lauri Kinkar

Lauri Kinkar

This is an opportunity. Take advantage of it.

07 Nov 2017

In today’s world, it feels like the technology changes faster than we can keep up. As technology becomes even more ingrained in our lives, it’s obvious, that for our own good, regulations need to evolve as well. And it’s extremely important that business owners and leaders understand new regulations to adapt in the best way possible.

Raili Liiva

Raili Liiva

Scrub customer databases and make SMS more effective

31 Oct 2017

It’s often that we are asked, “what is your average delivery rate in (fill in the blank) country?” People usually expect an answer like, “98%.” Yet cost efficiency and SMS conversion is more important than a percentage number; without context it doesn’t mean anything.

The more important question pertains to how delivery rates are calculated. Let’s point out that there are mobile operators in some countries that do not send delivery reports, or if they do, they are unreliable. Is the delivery rate statistic based on messages sent and the number of messages that received a “delivered" status? That is the most common and brutally simplified way to calculate delivery rate. First of all, in fact, it is best practice to start with clarifying whether or not the mobile number databases contain phone numbers that are deliverable.

Margus Sütt

Margus Sütt

Start sending messages to

for € N/A

Contact us