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On permission

- 5 MIN READ - 25 Oct 2011

We’ve been asked a lot about different ways of getting permission from clients to engage them in your marketing activities. It goes without saying that every marketer needs the  permission of his/her audience. So naturally there are a lot of discussions on what is the best way to get it, how not to abuse it and other critical topics.

When you look past the immediate questions though you should also think about whether such a permission has a fixed life expectancy and if so, what does it depend on.

Here’s our take on all this:

All permissions given by a customer have a due date. I might think it’s a good idea to receive a newsletter from a cool brand or an sms about a new product right now. But when nobody communicates with me for half a year my relationship with this particular brand quickly starts to fade away.

So our advice is – once you have permission to do so be sure to keep your customers well engaged.

Jaanus Rõõmus

Jaanus Rõõmus - CTO

Jaanus is co-founder and CTO of Messente and makes sure its wheels keep spinning and Messente always has a full tank of fuel.

Have you met 1oT? Mobile data connectivity for IoT companies.

24 Apr 2018

Last week, Lauri wrote a good piece about keeping things real, because businesses have simple business models at their core. As one of our values, simplicity has led Messente to build a reliable and powerful SMS API and user authentication API for businesses and brands to communicate with their customers globally.

While we pride ourselves in doing global A2P SMS and 2FA very well, one of our sister companies, 1oT, uses a similar methodology of simplicity to do global internet of things (IoT) and machine-to-machine (M2M) connectivity really well.

Yuriy Mikitchenko

Yuriy Mikitchenko

A note on keeping things real

17 Apr 2018

Over the years, I've had the good fortune of talking to and doing business with many entrepreneurs and CEOs from a variety of industries. Some are first-time founders of small startups, while others are amazingly experienced serial entrepreneurs. Many of them are extremely successful in what they do.

So naturally, while listening to them talk about their businesses, I've always tried to spot any fundamental takeaways –the small drops of universal business advice distilled from those hundreds of conversations.

And it seems to me that a lot of the most profound business truths seem to point to a direction that I would call, "keeping it real.”

Lauri Kinkar

Lauri Kinkar

Next-generation Omnichannel API is well underway

10 Apr 2018

Over the last few months we’ve been setting the direction of our Omnichannel messaging API and our development team has started working on it. Considering transparency, we wanted to share the progress we’ve made on the API and give our clients something to look forward to, as well as helping clients prepare their systems for the next generation of our A2P messaging API.

Uku Loskit

Uku Loskit

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