14 Nov 2017
Recently, I’ve had several discussions about company culture. And here’s a common question: How do you build a culture that supports growth and create a workplace that everyone’s happy being part of?
07 Nov 2017
In today’s world, it feels like the technology changes
faster than we can keep up. As technology becomes even more ingrained in our
lives, it’s obvious, that for our own good, regulations need to evolve as well.
And it’s extremely important that business owners and leaders understand new
regulations to adapt in the best way possible.
31 Oct 2017
It’s often that we are asked, “what is your
average delivery rate in (fill in the blank) country?” People usually expect an
answer like, “98%.” Yet cost efficiency and SMS conversion is more important
than a percentage number; without context it doesn’t mean anything.
The more important question
pertains to how delivery rates are calculated. Let’s point out that there are
mobile operators in some countries that do not send delivery reports, or if
they do, they are unreliable. Is the delivery rate statistic based on messages sent
and the number of messages that received a “delivered" status? That is the most
common and brutally simplified way to calculate delivery rate. First of all, in
fact, it is best practice to start with clarifying whether or not the mobile
number databases contain phone numbers that are deliverable.