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The ingenious 160 characters

- 5 MIN READ - 10 Dec 2013

The ingenious 160 characters

Why 160 characters?

Have you ever thought why a text message is limited to 160 characters? The reason is actually pretty simple. Back in 1985 the chairman of Global System for Mobile Communications (GSM) Friedhelm Hillebrand had a challenge of finding out how many characters should there be in a text message.

Friedhelm started typing out random sentences on his typewriter and found out that all the sentences ran actually under 160 characters. To back up his proposal for the GSM committee he researched huge amount of postcards and found out that most of the sentences contained fewer then 150 characters. He also analyzed Telex – telegraphy network for business professionals. Even though they didn’t have a limit on the characters Friedhelm found out that most of the messages contained approximately 150 characters as well.

Keep it simple!

Sometimes creative limitations are good!

SMS messages are more urgent, direct, and personal than email. Up-to-a-point messages provide a key element of what is actually “controversial”. SMS is comparatively simple but what really makes the difference is how it is applied. So creating an efficient SMS requires some level of mastery of the language and we believe that it’s a bit of a science. But managing it successfully will be profitable.

Here are some key benefits of SMS text messaging:

From banking to agriculture to medicine, with mobile phones continuing their massive spread through the developing world, text messaging is making bigger impacts than ever.

Margus Sütt

Margus Sütt - Key account manager

Margus works as a business analyst at Messente. Identifying new opportunities and going deep into industries Margus consults Messente's key customers to help their businesses to advance.

Have you met 1oT? Mobile data connectivity for IoT companies.

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Last week, Lauri wrote a good piece about keeping things real, because businesses have simple business models at their core. As one of our values, simplicity has led Messente to build a reliable and powerful SMS API and user authentication API for businesses and brands to communicate with their customers globally.

While we pride ourselves in doing global A2P SMS and 2FA very well, one of our sister companies, 1oT, uses a similar methodology of simplicity to do global internet of things (IoT) and machine-to-machine (M2M) connectivity really well.

Yuriy Mikitchenko

Yuriy Mikitchenko

A note on keeping things real

17 Apr 2018

Over the years, I've had the good fortune of talking to and doing business with many entrepreneurs and CEOs from a variety of industries. Some are first-time founders of small startups, while others are amazingly experienced serial entrepreneurs. Many of them are extremely successful in what they do.

So naturally, while listening to them talk about their businesses, I've always tried to spot any fundamental takeaways –the small drops of universal business advice distilled from those hundreds of conversations.

And it seems to me that a lot of the most profound business truths seem to point to a direction that I would call, "keeping it real.”

Lauri Kinkar

Lauri Kinkar

Next-generation Omnichannel API is well underway

10 Apr 2018

Over the last few months we’ve been setting the direction of our Omnichannel messaging API and our development team has started working on it. Considering transparency, we wanted to share the progress we’ve made on the API and give our clients something to look forward to, as well as helping clients prepare their systems for the next generation of our A2P messaging API.

Uku Loskit

Uku Loskit

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