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Two decades of SMS continuance

- 5 MIN READ - 30 Nov 2012

We have seen remarkable evolution of text messaging for around 20 years and more importantly – have learned a lot along the way. The very first SMS was sent by a 22 year old British engineer Neil Papworth on 3rd of December 1992 wishing Richard Jarvis Merry Christmas. The occasion set off a revolution in the way we connect today and evolved text messaging since then. For years SMS has been used ingeniously and extensively across the world and plain simplicity of text messaging technology have had an incredible impact across all continents.

In seconds for pennies

Today SMS lets you communicate with your customers in seconds for pennies offering new untapped opportunities for businesses and brands. Over the years SMS has proven itself to be one of the most popular, widely-used and ubiquitous forms of communication. It’s the way to enhance your main business activities and build your brand awareness by leveraging SMS as an engagement channel to drive your business.

20 years and counting

Text messaging has been widely accessible for 20 years and still going strong as one of the mostly used forms of data communication. Happy twentieth anniversary!

It’s time to send a happy birthday SMS message.

Mārcis Jurisons

Mārcis Jurisons - COO

Marcis is the co-founder and CRO of Messente. He is also responsible for making sure that there is an alignment between company's revenue-related operations, including sales, growth and business development.

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Scrub customer databases and make SMS more effective

31 Oct 2017

It’s often that we are asked, “what is your average delivery rate in (fill in the blank) country?” People usually expect an answer like, “98%.” Yet cost efficiency and SMS conversion is more important than a percentage number; without context it doesn’t mean anything.

The more important question pertains to how delivery rates are calculated. Let’s point out that there are mobile operators in some countries that do not send delivery reports, or if they do, they are unreliable. Is the delivery rate statistic based on messages sent and the number of messages that received a “delivered" status? That is the most common and brutally simplified way to calculate delivery rate. First of all, in fact, it is best practice to start with clarifying whether or not the mobile number databases contain phone numbers that are deliverable.

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