Messente avatar logo

sometimes, it's better to pay more

- 5 MIN READ - 04 Jun 2015

Every company, whether it's a start-up or a large enterprise, is built to earn profits. This means that all companies are looking to find ways how to optimize running costs, and still be better than competition.

I have often come across companies who are looking to save money on messaging service by splitting quarter of cents and are ready to risk losing in delivery quality. At first you might think it will save you few tens or hundreds of euros per month, depending on size of your traffic. 

Using low prices usually means your messages are sent via third party connections or SIM farms where there are no interconnection fees calculated in the price. Nowadays, when operators are starting to protect their networks and filtering incoming traffic, that means that these low cost routes, also known as LCR, simply don’t work anymore and your messages will have a poor delivery quality.

So if you take a closer look and analyze what cutting back on quality might cause, then you have a question – is the money you saved worth it?

Kaur Virunurm

Kaur Virunurm - Key account manager

Kaur deals with business and sales analysis at Messente. He likes to help key customers in optimizing messaging activies. He also is open minded entrepreneur who loves lean tech startups, fixie bikes, active sports and Jack Russel dogs.

Have you met 1oT? Mobile data connectivity for IoT companies.

24 Apr 2018

Last week, Lauri wrote a good piece about keeping things real, because businesses have simple business models at their core. As one of our values, simplicity has led Messente to build a reliable and powerful SMS API and user authentication API for businesses and brands to communicate with their customers globally.

While we pride ourselves in doing global A2P SMS and 2FA very well, one of our sister companies, 1oT, uses a similar methodology of simplicity to do global internet of things (IoT) and machine-to-machine (M2M) connectivity really well.

Yuriy Mikitchenko

Yuriy Mikitchenko

A note on keeping things real

17 Apr 2018

Over the years, I've had the good fortune of talking to and doing business with many entrepreneurs and CEOs from a variety of industries. Some are first-time founders of small startups, while others are amazingly experienced serial entrepreneurs. Many of them are extremely successful in what they do.

So naturally, while listening to them talk about their businesses, I've always tried to spot any fundamental takeaways –the small drops of universal business advice distilled from those hundreds of conversations.

And it seems to me that a lot of the most profound business truths seem to point to a direction that I would call, "keeping it real.”

Lauri Kinkar

Lauri Kinkar

Next-generation Omnichannel API is well underway

10 Apr 2018

Over the last few months we’ve been setting the direction of our Omnichannel messaging API and our development team has started working on it. Considering transparency, we wanted to share the progress we’ve made on the API and give our clients something to look forward to, as well as helping clients prepare their systems for the next generation of our A2P messaging API.

Uku Loskit

Uku Loskit

Start sending messages to

for € N/A

Contact us