Every brand has to have a unique voice that is carried through each aspect of the business. From content messaging to product descriptions, you must set your brand different from others.
You can also apply it when doing SMS marketing.
The challenge with SMS, though, is that it is shorter than emails. Hence, you have to carry your message through within the limited characters offered by SMS providers.
That said, being straight to the point and true to your brand voice will make SMS marketing effective for your business. Here are six ways on how you can use your unique brand voice in SMS text messaging:
Think about your mission
What is your end goal? Why are you using an SMS marketing strategy to reach your audience or potential audience for that matter?
Remember always to keep going back to your roots. Your mission is what will set you apart from other brands. You have a different goal than others, and if you have that in mind, it will show right on your SMS marketing message.
Before sending out that message, be sure to assess if it speaks about your mission as a brand. There’s no harm in double-checking your words before sending. Once it’s out there, there’s no turning back.
Text messages may be informal somehow, but that doesn’t mean you have to be casual too. Remember that you’re still a brand and that you have to keep your reputation as a trusted company.
Forget about your abbreviations. Get straight to the point and be sure to sound professional throughout. You can keep it light, sure, but you have to keep in mind that you are carrying the brand voice when you craft that message.
Your LOLs can wait for your personal use.
Identify your target recipients
Much like identifying who your target audience is, you also have to know who to send these text messages you so lovingly crafted.
After going back to your roots and making sure that your mission as a brand is represented well in your text message, it’s time to identify who will be your recipients.
This way, you’ll know that they will intentionally read the message because it was crafted for them. If you hit a market that isn’t interested in what you are offering, it’s only a complete waste of time and effort.
Simplicity is key
While you need to keep the message professional, you also don’t want to scare away your potential customers with jargon. Remember to keep the text simple and conversational.
You can still keep your professionalism intact, even while sounding friendly. Don’t worry about technical grammar lessons. Keeping it simple by using smaller words and phrases will still get your message across.
There are no formal rules for text messaging, but you still have to keep your professionalism in check despite that.
Personalize your message
Another thing to note when crafting your very own SMS marketing message is to personalize it so that the recipients will feel that it is made for them.
For one, you can opt to begin the message by addressing the customer’s name. Receiving a personalized message will feel like the brand is talking to them, which could be a critical factor in sales conversion.
Having a friendly tone can also seal the deal.
Incorporate rich media
While you need to consider the character limit when using SMS, that shouldn’t stop you from incorporating other elements in your text.
For instance, rich media allows you to link images, coupons, and videos to the text message. It can spice up your SMS and can catch the attention of the reader.
It’s another way to ensure you have a unique voice for your SMS marketing message. Who said you have to be direct and boring? Rich media says otherwise.
Having a unique voice will allow you to have that specific recognition among your customers.
Once they identify the tone and the style of words used in an SMS marketing message, they will know right away that it is from your brand. It’s like getting a text message from a friend, and reading it excites you.
Don’t underestimate the power of a unique voice in an SMS. It’ll give you that powerful stance among your supporters and potential patrons.
About the Author:
Kevin Urrutia is the founder of Voy Media Marketing Agency NYC. He helps businesses maximize the benefits of Facebook Advertising, leading to a dramatic improvement in sales while pushing down costs. Voy Media thoroughly studies each client and comes up with tailor-fit solutions to bring about the best results.