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Introducing Message Prioritisation for Omnichannel API

Our work with Omnichannel API continues and this month’s upgrade is seemingly small but can prove to be very useful for users who send a wide variety of messages.


As of today, all Omnichannel API users can prioritise their messages. For example, if you are sending large marketing campaigns with a few OTPs in between, you can now ensure that OTPs are always delivered before your marketing campaigns. And if there happens to be some PIN codes popping up during your marketing campaign, the campaign will be paused until your PIN codes are delivered.

So, in a nutshell, the messages, which are most important for your business, are always delivered first.

If you choose not to add priorities to your messages, the prioritisation is done by Messente automatically. This might not be 100% accurate all the time, though.

A random combination of numbers in a marketing message could make our systems think it is a pin code, which might bring up cases where large marketing campaigns (usually lower priority) are slowing down the delivery time for OTPs (high priority).

Thus, we highly recommend using the prioritisation feature.

How does message prioritisation work?

All Omnichannel API users can configure in their setup the priority value of their messages:


  • low

  • regular

  • high


Please note that setting priorities will only affect your own messages and which ones will go in the general Messente queue first.

Read more from the Omnichannel API documentation.

Also, feel free to check out Messente’s changelog and subscribe to our status page to get instant notifications when something isn’t working as it should be.

Taavi Rebane
2020-10-14 00:00:00 UTC
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