The more and more advanced consumer tech gets, the more and more different ways there are for businesses to take advantage of those methods to contact their potential customers. Business is incredibly fast-paced in the modern, technology-driven world and you must keep up to survive.
For service businesses, it’s all about connecting with your customers or potential customers in the most efficient, effective way possible. Though it’s still considered a bit unusual, using text to communicate with these individuals creates a fast track way of progressing your business relationship with them. With that in mind, let’s take a look at some of the greatest advantages that using text messages for business lends your service business.
1. 1st Responder
When you work in a service business, it’s highly unlikely that you are going to be working without competition. Competition, who can provide the best service at the best price, is what business is all about and anything that can give you a leg up in that regard is of vital importance. In this instance, using text messages to communicate with potential customers allows you to get to them ahead of any other companies that they may be looking at, which could be vital for you as you go in to compete. That pace also plays well with potential customers and gives you a chance to demonstrate what you’re capable of in that regard.
2. You’ll Get Read
Unsurprisingly, a lot of marketing material gets skipped straight over by many people. “When you look at social media adverts, or YouTube adverts, even direct, well-formulated email marketing, the consumer is normally motivated to wriggle their attention away from it all. For a huge percentage of people, all of the marketing work that you’ve put in will go to waste, as they look straight past it. With text, it’s all completely different”, explains Marcus Harris, marketer at Writinity and LastMinuteWriting. People actually read their texts pretty regularly, especially since it isn’t currently considered a mode of communication that many companies use.
3. Mobile Users Are Vital Business
A ridiculously high proportion of website activity is carried out on mobile these days. Mobile users represent a huge proportion of the total number of people browsing websites. This is largely because people have their phones with them all the time, and they are incredibly convenient in comparison to a laptop or desktop, for example.
But there’s more. “With so many smartphone users browsing sites through their search engines on their mobiles, and with the overwhelming amount of traffic on social media platforms coming from mobile as well, it seems like it’s the place to be. By texting customers and clients you play into the pre-existing idea that the mobile is the be-all and end-all location for convenient interactions with your company”, explains Erika Lopez, business blogger at DraftBeyond and ResearchPapersUK.
4. Low Cost
Text messaging for your service business is always going to be the most cost-effective method for getting in touch with people. The formatting of content and the volume of content is limited by texts which, while admittedly a downside, means you don’t have to invest in an email marketing professional and spend all the time it takes to craft those immaculate emails.
5. Move Past the Formalities
Text as a medium is one where there is a distinct air of informality and personalisation to everything that happens over it. Email is a far more formal backdrop to communicate with your customers over. By opting for text, you set a really personal tone with your customers and help to develop your relationship with them. Building those sorts of bonds can really help to persuade your customers to take it to the next step and make a purchase.
Text is fast, it is cheap, it is succinct, and it has a great capacity for helping you to build a relationship with your mobile users who represent a huge proportion of your overall business. By getting in touch with these people faster and more directly, you give yourself the best possible chance of securing their business for your company.
Ashley Halsey is a professional tech writer, working at Lucky Assignments and Gum Essays writing on all sorts of topics relating to the digital marketing strategy. She spends most of her spare time travelling with her family and gathering information for her latest piece of writing.