Messente avatar logo

Vendor consolidation affects the bottom line

Yuriy Mikitchenko

12 May 2017 -

5 min read

Yuriy Mikitchenko

12 May 2017


2 min read

The idea of vendor or supplier consolidation is not new, although it tends to be a fad every few years. It’s as if every time a new type of product or service is created, or variation thereof, businesses onboard a new vendor partner. Eventually, someone in the business (usually in accounting) realizes that they’re paying a lot of different bills for similar products and service, and sends the business down a path of consolidation. While the benefits of consolidation seem obvious, drawbacks do exist, especially with software partners.

Let’s start with the benefits. 

Now, disadvantages.

When is there a good scenario to consolidate, you ask?

Only when consolidation means the reduction of business processes in what the software is intended to do, creating business value, or the partner has an advantage in economies of scale. This typically occurs when the partner has expertise in a specific vertical or industry, but provides more reach, whether geographical or virtual audiences. Taking Slack into example, the business process is internal communication. Prior to the use of Slack, teams would use several communication tools. In the fog of email, instant message apps, and message boards, internal communication slows and delays projects. Slack solves that, creating an opportunity to consolidate software tools.

In Messente’s case, the operations team partners with over 700 mobile network operators, in nearly 200 countries, to deliver messages, time-critical notifications, and verification PINs. It’s a huge reduction in business processes for IT, development, and accounting, as the business no longer has to figure out how to send these messages to customers across several network operators, in different geographical regions. Not to mention economies of scale, since Messente sends quite a few messages a day, allowing us to negotiate costs. Lastly, we’re really good at what we do (the perfect storm!)

Simply put, when considering a reduction in software partners, solely making the decision for the sake of vendor consolidation may not be the best idea. Consolidate based on expertise, reach, and creating overall business value.

Whitepaper: Impact of Two-Factor Authentication on data breaches

Yuriy Mikitchenko

Head of Marketing

A transplant from the United States, Yuriy brings his marketing know-how to Messente. His background is in B2B marketing and sales, working with tech corporations and startups in the Portland, Ore. and Seattle, Wash. area. Now he's giving Estonia a fresh perspective on overall marketing.

We're here to help you connect with your customers. Let's start talking.

Email again:

Further reading

How does Verigator make 2FA better?

20 Mar 2018

Let’s face it. Two-factor authentication is still widely under-used. Google painted an alarming picture: 90% of its...

Raili Liiva

2 min read

Learn more about one of the strongest customer communication channels

13 Mar 2018

Brands and product managers adopt SMS messaging because it has become one of the most effective ways to...

Yuriy Mikitchenko

2 min read

Most notable takeaways in the industry from MWC 2018

06 Mar 2018

We're back from Mobile World Congress –the largest mobile technology event in the world –and it's time to...

Lauri Kinkar

2 min read

We made it to the Inc. 5000 Europe list amidst MWC 2018!

28 Feb 2018

We shipped part of our team to Barcelona this week to connect with the global mobile tech community,...

Yuriy Mikitchenko

2 min read