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T-Shaped Marketer


Messente builds APIs and tools for enterprise messaging and customer authentication. We help our clients send text-based business-critical notifications, reminders, and messages to any mobile phone in the world.

We're looking for a T-Shaped Marketer with expertise in content marketing to be one of the first additions to our core marketing team.

Your main responsibility will be to use qualitative customer insights, quantitative business data, common sense, and intuition to drive Messente's enterprise marketing strategy.

What you'll be doing?

If you were already working in our marketing team, here are some things you would have done over the last few weeks:

  • Develop, maintain and execute demand generation plans aligned with business goals.
  • Develop a deep understanding of customers, products and the buyer’s journey.
  • Work closely with other departments to build cross-functional cohesion.
  • Present to upper management to get buy-in and secure budgets, as well as report results.
  • Create personas tied to specific customer needs and preferences.
  • Generate content and grow distribution across all channels.
  • Ensure that content reaches the right part of the sales funnel at the right time.
  • Collaborate with sales to build programs that support sales enablement.
  • Measure, analyze, and report campaign performance.

You’ll be thriving in this role if you:

  • take a key role in building Messente's enterprise marketing strategy
  • have in-depth knowledge of content marketing
  • are also savvy in other marketing facets such as paid media, SEM, and social media
  • are able to independently gain a deep understanding of our clients and prospects
  • think that MQL's are a thing of the past and customer/prospect insights should drive our marketing strategy
  • have a few years of experience working in a marketing team or as a marketing manager
  • are fascinated by technology and communications
  • are able to work independently and efficiently

What happens after you apply?

  • First, we go through your CV/LinkedIn profile and your cover letter.
  • If we find there’s a good match, we'll set a time to have a quick chat to get to know each other better.
  • We also have a small practical task then for you to see if you like what you'd be doing and if the skillset is also a match.
  • And one final interview to address any of your questions and final details as the last step :)
  • We will promise to be responsive – so once you've applied to us, you'll always get answers to your e-mails and more feedback about what we thought or what’s going to happen next.

 This is how we roll

Learning and Self-development

We go out of our way to create a culture of learning and self-development.

Office or a Co-Working Space

You are free to work from whichever office you choose. Our HQ is in Tartu, we also have offices in Tallinn and Riga.

Flexible Hours

The opportunity to manage your own time reflects our commitment to making it easy to integrate your career with the rest of your life.

Competitive Salary

We live in a competitive world so we pay competitive rates that recognize your efforts.

Open Vacation Policy

No need to decide on your vacation plans at the beginning of the year.

Sports Compensation

We promote a healthy lifestyle and will cover your gym membership or any other sporty activity.

About Messente

Messente is a fast-growing profitable startup based in Estonia providing dead simple mobile messaging and 2-step verification APIs. In other words – we help large international businesses to send notifications to their customers and we help online services to protect their users.

We have clients from all over the world and from a wide range of industries, including web applications, banks, hotels, airlines, retail chains, consumer brands and other businesses coming from a wide range of industries.

Apply for the position

If this sounds like a great opportunity, please send your CV along with a cover letter (in English) to

We have found cover letters to be very helpful so please tell us why are you generally interested in marketing, why this role, and why specifically Messente.