A mass texting service enables you to send a single text message to large groups of subscribers. This type of service is used by many types of businesses that want to send blanket communication to their target audience. Read on to discover the benefits of mass texting, different scenarios in which it's commonly used, some tips on how to choose a service provider, and a list of some of the best mass texting services available to businesses these days.
What is a mass text service?
Sending SMS messages to large groups is the perfect communication strategy. Businesses in a variety of industries have used bulk SMS service providers to send alerts and reminders to customers' mobile phones.
You can select to divide these groups by some criteria or simply send mass text messages to the whole group at the same time. And with Messente's automated text messages feature you can even schedule messages and set your SMS marketing campaigns and strategies on autopilot.
Benefits of mass texting services
Mass texting services are highly convenient and can save a tremendous amount of time when sending out communications. Imagine a retail store wanting to tell all its customers about a fantastic sale running over the weekend. It would be virtually impossible to inform all customers by a mass text message if the process had to be done manually.
Yes, this retail business could send an email campaign instead, or put out an announcement on social media. Still, the impact of those communications wouldn't be anywhere near as effective as a text message. Text messages are widely known to have an open rate of 98%, which is nearly five times more than the average email open rate.
Another benefit of a mass texting service is that it's affordable and scalable. Usually, you'll pay for the number of texts you want to send monthly, taking into account the destination country where your subscribers reside. For instance, Messente's pricing model for sending texts to the United Kingdom is €0.035 per SMS. So to send 500 one-way messages to the UK, the monthly cost is just €17.50.
Finally, getting set up with a mass SMS service is very straightforward and quick to do. It's a case of choosing the best service provider, creating an account, uploading a list of contacts (who've given you permission to be contacted by SMS) and then creating and sending your text message campaign.
We've compiled a list of the top top 7 mass texting service providers to help you get started with some competent options for your SMS campaign.
7 best SMS marketing platforms for sending SMS messages
With its two-way SMS offerings, Messente takes pride in empowering its users to engage their customers in valuable conversations. Operational since 2012, Messente has helped 1500+ client businesses spread their marketing messages to over 190 countries, aggregating more than 1200 cell networks all over the world.
The basic features offered by Messente's SMS marketing platform include personalized text messaging services, shortcodes, keywords, scheduling, two-factor authentication, and various reporting and analytics tools. You can also easily integrate Messente's well-documented API with Slack, Facebook Lead Ads, Shopify, HubSpot, Salesforce, and various other apps via Zapier. Messente offers free support to all of its customers regardless of their messaging volumes. You can test out their tools for free.
Messente's pricing page features a handy calculator to help interested customers get quick estimates to send messages, depending on the recipients' countries of residence and the volume of text messages they want to send to each country. If the mass SMS messages you expect to send exceed a certain number, you'll be eligible for exclusive, cost-effective volume pricing.
The convenient and affordable pay-as-you-go pricing model means you only pay for the texts you send in a certain period of time. There are no hidden fees; the billing process is extremely transparent, and you can get an accurate quote for any campaign you wish to run before you run it.
Founded in 2006, Trumpia is a marketing software vendor based in California, US. Besides its SMS marketing platform, Trumpia also provides tools for other marketing activities such as email marketing, social media marketing, and voice broadcast.
Depending on the package you choose, Trumpia offers a range of core features, including mass messaging services with varying monthly limits, two-way messaging, keywords, multimedia messages, text-to-vote, and link-shortening, along with reporting tools. Some of these features can be tested as part of their free trial. They have helpful tutorials on their website, which can otherwise be a bit overwhelming and difficult to navigate through.
There are six different core plans that they offer for varying prices. The number of monthly SMSes, emails, contacts, and keywords, along with the level of support you receive changes depending on the plan you select. Then they have five more advanced plans, with some more technical features billed on top of the core services offered. These are more expensive than the core plans.
JookSMS's targeted SMS messaging platform caters to businesses of all sizes operating in a wide range of industries, from retail and real estate to religious organizations. It offers most of the standard features that are also offered by other SMS service providers. This feature set includes mass messaging, two-way communication, contact management tools, scheduling and automation, tags, and, for additional costs, long-distance and toll-free numbers.
The packages listed on their pricing page seem quite simple and straightforward, but they are estimated based on messages to the US and Canada only. Rates can increase significantly if you want to send SMS messages to other regions or countries. There are three monthly packages and three yearly packages: Prepaid, Basic, and Gold. All packages offer varying numbers of text messages, with a similar set of features across the board.
The text message marketing software offered by JookSMS is a bit lesser known than other mainstream bulk text message services. Regardless of that, current long-time customers of JookSMS seem to be quite happy with the responsiveness of the customer support team, along with the fact that their engagement model is flexible in terms of penalty-free cancellation.
Another SMS messaging provider based in California, Sakari has been on the market for a relatively short amount of time, having been founded in 2016. In spite of that, it has built a decently sized customer base for itself.
The company offers a host of features apart from mass text messages, such as scheduled SMS marketing campaigns, contact management, two-way messages, landline messaging, multi-media messages, and automatic replies. The software is capable of integration with third-party apps such as HubSpot, Cradle, and many others.
Based on the countries where you want to run your SMS campaigns and the number of text messages you want to send and receive, the pricing can vary. Costs and packages are fixed for up to 25,000 SMSes, beyond which their team will offer you a custom package. For all packages, your remaining credits can be rolled over for the next 90 days. You can book a free demo by registering via Sakari's website, or sign up for a free trial where you can test out all features of the software for a limited time, i.e., 14 days, with $5 worth of SMS credits.
An offshoot company of an older phone-based marketing company called Call Loop, Salesmsg was born out of the founders' realization that text messaging offered great potential for marketing campaigns.
The software offers a plethora of features to its users, all of which are accessible with a dashboard that is easy to use and navigate. These include local and toll-free numbers, landline texting, opt-in and opt-out management, automated and one-click replies, scheduled bulk SMS, emojis, and tags. You can also send MMS messages with various attachments such as photos and PDFs. A shared inbox along with the ability to take notes internally enhances collaboration across marketing teams. The service offers integrations with numerous apps such as Pipedrive, HubSpot, and Aircall.
Salesmsg lists several price bands for varying numbers of text messages per month, starting from $25 per month for 500 messages. Dedicated account managers and premium support services are also provided, but only to customers signing up for 5,000 or more texts. For customers with a requirement of over 10,000 SMS messages, Salesmsg's team is available to discuss custom pricing packages.
TextMarks has been operational since 2006 and has garnered an impressive customer base over the years, comprising thousands of businesses of all sizes. Their services, however, are only available in the US.
The wide range of SMS services provided by TextMarks includes mass messages, dynamic automatic replies, subscriber management with advanced grouping and segmentation options, custom keywords, shortcodes, API integration, phone support, and SMS marketing campaign performance monitoring and reporting tools. The software can be managed via an intuitive interface.
Compared to other companies that offer services for text message marketing campaigns, TextMarks seems to prioritize catering to customers with a much higher monthly requirement. Their packages start from a 35,000-text bundle that costs a whopping $549 per month, which is their Platinum package. They also have an Enterprise plan for up to 100,000 monthly SMS messages, beyond which a custom plan can be drawn up for you with discounted bulk pricing.
This one isn't solely an SMS marketing platform. Omnisend provides an automation solution that focuses primarily on email marketing and combines it with web push notifications, SMS, and other channels as an added benefit. Their product is built especially for e-commerce businesses.
Omnisend's SMS marketing offering includes personalization, pre-built workflows, global reach (for varying prices), two-way conversation, MMS, opt-in and contact list management, and reporting tools.
For businesses looking to experiment with mobile marketing with limited resources, Omnisend offers a free package with a limited number of emails, SMSes, and other marketing features. Additionally, the pricing page lists Standard and Pro packages, the cost of which changes depending on the number of people you want to reach via your campaign. However, due to the primary focus being on email marketing, the SMS offering pales in comparison.
7 popular and proven use cases for mass SMS campaigns
As we've touched on, mass texting is useful if you want to send out bulk marketing messages. It's also commonly used by organizations to send business-critical information to customers and employees. Here are some specific use cases for mass SMS.
1. Get more sales
Mass texting is ideal for informing customers about special offers, flash sales, loyalty discounts and new product launches. You can include a link to a dedicated landing page within your text message. See how Dwell does it below.
2. Increase brand awareness
You can help build recognition for your products or services through mass texting campaigns. Consistency is the key to brand awareness, so a tactical approach could be to send one blanket text per week over a couple of months to ensure your brand is front of mind. The greater brand awareness you have, the more successful your business will be.
3. Capture customer feedback
A mass SMS service is invaluable for sending out feedback requests. It's so quick and easy for consumers to respond – you can even send out a whole series of questions this way. See the example below from Vodafone. Alternatively, you could direct subscribers to your website to leave a detailed review.
4. Reduce no-shows for events and appointments
If you're running an external or internal event, mass texts can be used to deliver joining instructions that confirm the date, time, and location of the event. They are routinely used to send out appointment reminders for face-to-face or online bookings, being particularly helpful for service-based businesses like healthcare clinics, beauty salons, and estate agents.
5. Increase customer engagement
More than 50% of consumers would prefer to contact customer support by text message. A mass texting service can be used for two-way conversations. You can send an initial blanket message inviting your subscribers to get in touch by text.
6. Account updates and alerts
Order confirmations, shipping notifications, and balance alerts can all be issued via a bulk SMS service. In this example from Amex, there's also a link to download the Amex mobile app. Not only does the message keep the customer informed, but it also drives engagement and more app downloads by linking directly to the app in the Google Play store.
7. Emergency notifications
During the COVID-19 pandemic, all of the UK's mobile networks worked with the government to send out a ‘stay at home' text message. Millions of people were contacted in this way. While this is an extreme example, mass texting is essential when you need to inform employees or customers about a crisis situation. For example, a power outage at the office might mean that staff need to work from home temporarily. A blanket text could be sent instantly so that everyone affected could be notified.
Considerations when choosing a mass texting service provider
Here's a checklist of questions you might want to work through to ensure you choose a service provider that aligns with your requirements:
Does the provider offer a simple application interface? Make sure the application and dashboard are easy to navigate and use so you can create and send mass text messages quickly.
How does the provider's SMS delivery rate stack up? While some external factors can affect SMS delivery, you'll want to check out your provider's reach to ensure mass texting can be done reliably, quickly and globally. Ask for real-time delivery statistics and review client case studies before making a decision.
How will the provider keep your data secure? Data security is a big concern, given stringent data protection regulations, such as the GDPR. Check how the provider collects, stores and processes data relating to you and your subscribers.
Is the provider well-established? For peace of mind, choose a mass texting service provider that's been around for a while and has built up a reputation for being reliable. Evaluate the level of support available for both you and your developer in case you run into problems.
Wrapping up: Why use a mass texting service
SMS works even when there is no internet connection. With low-cost rates per text, it is one of the most popular options for advertising today.
Keep all interested contacts informed, generate interest and build relations. This method saves the industry from wasting time on emailing or other traditional outreach sources.
Text messaging is the best communication channel across the planet. Text messages are free and simple to send so what are you waiting for, by taking the above points into account you can choose the best way to grow your business.
Send mass texts with Messente – Get started today
Messente's easy-to-use SMS API supports mass texting in more than 190 countries around the world. We offer smart routing algorithms for quick SMS delivery or rerouting. Our two-way messaging feature allows your customers to interact and reply to your texts, helping to boost engagement and ultimately, business growth.
And because Messente is an enterprise-grade, fully scalable solution, you can start off small and rest assured that Messente can handle any volume of text messages as your business grows.
Check out Messente for yourself today – create a free account.