the Messente Blog

Updates and lessons learned by the people (and friends) of Messente

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Omni-channel messaging API 1.0 is now out of Beta

Jaanus Rõõmus

We're glad to announce that the omni-channel messaging API is now officially out of beta! Find out what has changed and what the future holds with our intelligent messaging platform.

Things to note when expanding messaging to Mexico

Since many of our customers operate in Mexico and other parts of Latin America, this info should help companies running SMS APIs there, or are planning on setting up shop in Mexico.

Why do we take SMS sender ID registration so seriously?

Joosep Pintsaar

Since it’s easy to apply for a sender ID out of Messente’s online dashboard, it seems like it should be pretty straightforward to get it approved right? Well, that's not the case.

3 things we’ve learned from Sales Lab so far

In the era of technical founders, minimal viable products, and raising investment rounds, sales is a topic less discussed. However, it is a function your startup will need regardless of whether you are entering the growth phase or trying to acquire your first customers. Here's what we've learned from our first 3 Sales Lab events.

Take hotel concierge further with SMS

Hotel and hospitality marketers: You don’t have to be AirBnB to use mobile technology to give your guests the utmost experience. Use SMS notifications and SMS marketing to keep hotel guests informed about booking details and tell them about things to do in the area during their stay.

More creative ways of using SMS in healthcare

Yuriy Mikitchenko

Patient care and healthcare outcomes are priorities for physicians, and technology continues to improve the patient experience. Deploying something as simple as an SMS API has a relatively significant impact on the patient experience. Those reminder text messages are fantastic! So, here are a few more ways SMS messaging helps in the healthcare sector.

5 mistakes to avoid during the transition to microservices

Giorgi Gogiashvili

We learned a few things through our journey in successfully deploying our new API on microservice architecture and wanted to share five common mistakes to avoid during the transition to microservices.

Global smartphone use & omni-channel messaging

Many of our customers operate their businesses in emerging markets as well. While smartphone penetration based on the percentage of the population is over 70% in Europe, places like Mexico, Brazil and most of Latin America have under 50% smartphone penetration. Mexico’s smartphone penetration, for example, is only at 35%. It's a similar story in Asia Pacific markets and emerging African countries.

Business considerations with omni-channel messaging

The reason we built this API is to give all our customers access to more ways to reach out to their clients. Right out of the box, the new API enables sending Viber messages, as well as SMS. However, having Viber is only the first step in our roadmap –new platforms will be added as we go along. And there are some things to consider when choosing the right messaging channel for your business.

Omni-channel API 1.0 Preview: Sending your first Viber message

Jaanus Rõõmus

Our omni-channel API is pretty much ready to do. Out of the box, it will support SMS and Viber, automated failover from any OTT platform to SMS, more detailed delivery reporting, and scheduled sending with timezones in mind. RCS is coming shortly, as well as two-way (inbound) messaging for the OTT platforms (we already support it for SMS.)