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Business considerations with omni-channel messaging
The reason we built this API is to give all our customers access to more ways to reach out to their clients. Right out of the box, the new API enables sending Viber messages, as well as SMS. However, having Viber is only the first step in our roadmap –new platforms will be added as we go along. And there are some things to consider when choosing the right messaging channel for your business.
Omni-channel API 1.0 Preview: Sending your first Viber message
Our omni-channel API is pretty much ready to do. Out of the box, it will support SMS and Viber, automated failover from any OTT platform to SMS, more detailed delivery reporting, and scheduled sending with timezones in mind. RCS is coming shortly, as well as two-way (inbound) messaging for the OTT platforms (we already support it for SMS.)
Make two-way SMS work for your brand
Using two-SMS to engage customers depends on what you want to accomplish with the messages. Think about the actions you want the recipients to make and what you need as input. It’s as simple as asking yourself (or your team,) “What’s next?” Then set up the optimal sequence.
A brief history on how we got to omni-channel messaging
With our new messaging API nearing its beta version, it’s a good time to reflect on how the messaging industry go to where it is today. So, let’s rewind a couple decades and take a quick journey through time.
The cross between UX and 2FA for FinTech companies
Two-factor authentication hasn’t been forced amongst financial services providers until as of recent (except for countries with digital IDs, like Estonia.) Why? 2FA has a significant impact on the user experience on a FinTech’s web client or mobile application. We’re advocates of 2FA, but we won’t deny that it adds a step in the signup or login process.
Communicating your actions: The essentials (GDPR article #3)
We have previously covered the lawful grounds for processing data and what’s behind GDPR, but it’s also important to let your customers know how you plan to go about these changes, as well as gain any needed consent that is lacking, or was previously gained in an opt-out manner (a pre-ticked box, for example.)
How we got here and the three pillars (GDPR article #2)
GDPR manages to be quite strict, yet vague at the same time. It lays out the goals you need to achieve, what you must prohibit from happening, and what you must take into consideration in the future. But at the same time gives little in ways of practical examples on how these things need to achieved.
Don't Panic! It's still okay to process (GDPR article #1)
GDPR takes effect, but it’s still okay to process (obtain, transmit, handle and store) personal data. The ‘why’ and ‘how’ just got a bit trickier. Let's dive in with a quick review of data processing guidelines and go over details in layman's terms.
Have you met 1oT? Mobile data connectivity for IoT companies.
While we pride ourselves in doing global A2P SMS and 2FA very well, one of our sister companies, 1oT, uses a similar methodology of simplicity to do global internet of things (IoT) and machine-to-machine (M2M) connectivity really well.
A note on keeping things real
So naturally, while listening to them talk about their businesses, I've always tried to spot any fundamental takeaways –the small drops of universal business advice distilled from those hundreds of conversations. And it seems to me that a lot of the most profound business truths seem to point to a direction that I would call, keeping it real.”