Have you ever calculated what a failed OTP message really costs your business? A 10% lower SMS price might seem like a win - until OTPs and Marketing messages fail to reach customers, costing you signups and revenue.
We have gathered insights from hundreds of customer conversations and will answer the most pressing questions about SMS cost, what you are paying for, and why sometimes the cheapest offer is the most expensive one.
What You’ll Learn
- The economics of message delivery
- How does the message get delivered to your customer
- Who determines the price
- The pricing you receive can vary between different providers, but there's always a set base per market. The price difference between providers might be confusing, if you don't know who decides the price.
- Why message reliability matters more than price per SMS
- Low price often means optimization on the quality of your SMS delivery rates and other aspects with the cost of your business. Knowing about these caveats can help you advocate for yourself in pricing discussions.
Speakers
- Svea Mäesalu - Customer Success Manager
Tõnis Kirsipuu – Head of Global Connectivity
Watch now
Don’t miss out—register to secure your spot and receive the recording if you can’t attend live.
