When designing your messaging channel strategy, it’s important to consider a channel’s penetration rates in your target market, costs, and delivery rates. In some regions of the world OTT channels like WhatsApp and Viber might make more sense for your messages, but in other areas, SMS might be the more cost-effective solution.
The three biggest channels globally are SMS, WhatsApp, and Viber, each of which has its advantages and disadvantages for different regions. Our Omnichannel platform gives you access to all three channels, so you can create a cost-effective country-by-country strategy.