Rich Communication Services. Meet RCS.

Unlike standard SMS that can come from an unknown phone number or shortcode or lookalike brand sender names, RCS messages come from a Google verified company profile.

This profile includes the brand's name, logo, banner, and contact information, which builds trust and helps users distinguish legitimate business messages from spam.

Messages can include high-quality images, videos, GIFs, and documents (like PDFs). The total combined size for media and file attachments in a single message can be up to 100MB globally. Unlike SMS, where you are limited to 160 characters, RCS supports text up to 3072 characters.

RCS also supports "Rich Cards" and multi-card "Carousels" that display information visually.

Businesses can set up specific interactive buttons within the chat. Suggested replies allow users to respond with a single tap, while suggested actions can trigger device functions like opening a web URL, dialling a phone number, viewing a location on a map, or adding an event to a calendar.