The standard WhatsApp Business app can be a great starting point for businesses that are new to this OTT messaging channel for customer communication. After all, in 2025, WhatsApp is a staple for customer interactions. But when these conversations scale up, the business app can only take you so far. You need to shift to the API if you want to take maximum advantage of WhatsApp for business use.
With the WhatsApp Business API, you can achieve a lot more. You can send bulk messages, automate conversations, boost customer engagement, and access many more powerful features. But to make the most of the API, you will need to partner with a trusted provider, of which there are many. Therefore, it can be tricky to choose the best WhatsApp API provider for your needs.
In this article, we discuss what the WhatsApp Business API offers, what to look for in a provider when you need to choose one, and how to select the right WhatsApp API provider for your business, with an in-depth comparison of some of the top choices.
Using WhatsApp Business for customer engagement, support, and more
WhatsApp stands out because it combines convenience and familiarity. Your customers are already using the instant messaging app every day, so reaching them there feels effortless and natural. Plus, with its massive global reach, you can connect with audiences across borders without switching platforms or tools.
Messages don’t feel cold or generic either; they carry a personal touch that builds trust and makes people more likely to engage and respond. Beyond plain text, you can take advantage of rich messaging features, such as sharing images, PDFs, or product catalogs, and encourage interactive conversations with buttons and quick replies.
And because WhatsApp enables real‑time, two-way communication, it also works as a powerful support channel where customers can have their questions answered quickly.
Why get the WhatsApp Business API via an authorized partner
Getting the WhatsApp Business API will open you up to achieving real scalability. You can run bulk messaging campaigns and broadcasts without being limited by a single device. Instead of juggling multiple accounts, your team can work from a shared inbox with access controls, keeping conversations organized.
The API brings automation features like chatbots and marketing workflows, plus personalization, at scale, so every customer interaction feels special and relevant. You can use pre‑approved message templates and segment audiences to customize each message that you send out.
A trusted partner makes it easier by offering smooth integration, reliable infrastructure, and the ability to scale up as you grow. They will guide you through onboarding, provide ongoing support, and handle secure data storage, integration, and export.
You also get detailed metrics and analytics to track performance, while staying fully compliant and protected. Many partners even add omnichannel options and third‑party integrations, giving you a single, dependable solution for your messaging needs.
Quick comparison of top WhatsApp API providers
Names | Best for | Standout Features | Pricing |
Messente | Scalable, compliant WhatsApp messaging with guided setup and fallback support |
| From €0.001/message; pay-per-conversation (Meta rates) + Messente Subscription fee; no hidden charges |
1MSG | Developer-centric builds |
| $30/month subscription + Meta conversation fees |
Bird (MessageBird) | Enterprises needing a multichannel setup |
| From $45/month for 3,000 contacts + Meta fees |
WASenderApi | Quick, unofficial bulk messaging (albeit high risk) |
| From $9/month; no Meta fees |
360dialog | Low-cost, API-only infrastructure |
| From $49/month license + Meta fees |
Twilio | Large-scale custom builds |
| Meta fees + $0.005 per message |
Interakt | D2C and eCommerce automation |
| From $49/month + Meta fees |
WATI | SMB support teams with automation needs |
| From $49/month + Meta fees |
CEQUENS | Businesses in the Middle East and Africa |
| Pricing on request |
Best WhatsApp API providers: An in-depth comparison of top solutions
1. Messente: Omnichannel WhatsApp API provider with global reach
Messente is an omnichannel messaging platform provider that offers WhatsApp Business messaging alongside SMS and Viber. As an official Meta partner, Messente makes it incredibly easy to get started on WhatsApp. You go through just one global registration to reach customers anywhere in the world, and Messente’s team helps at every step.
With WhatsApp’s billions of users worldwide, it’s crucial to have a provider that helps you connect on this preferred channel, and that’s exactly what we do. It’s built for businesses that send both low and high volumes of messages and those who need a provider that actually scales with them.
Key features and strengths
You don’t need any complex integration to add WhatsApp with Messente. It’s available through the same API it offers for SMS and Viber, so developers can integrate once and start sending WhatsApp messages by just tweaking API requests. This unified approach means less hassle and a faster rollout of your WhatsApp messaging. If you don’t want the extras, you can choose to utilize WhatsApp as a standalone channel.
Non-technical users are covered, too. We offer a user-friendly no-code dashboard to manage WhatsApp contacts, templates, conversations, and campaigns.
With Messente, you can take advantage of the full richness of WhatsApp Business messages. You can send images, videos, audio, PDFs, product catalogs, and more, with up to 1,000 characters of text per message. You can share detailed updates or promotional content that would normally require multiple SMS messages. You also have the option to include interactive quick-reply buttons and call-to-action buttons to drive instant responses. These rich features have proved to boost customer engagement.
To ensure deliverability, Messente offers automatic fallback routing. If a WhatsApp message can’t be delivered (e.g., if the recipient isn’t on WhatsApp or doesn’t receive it in time), the platform will automatically retry via other channels like SMS or Viber. You get to choose the fallback order and channels. And best of all, you only pay for messages that actually get delivered. So if WhatsApp fails and the message falls back to another channel, you’re not charged for the WhatsApp attempt. This means no wasted spend on undelivered messages.
Through Messente’s online dashboard or API, you get access to comprehensive analytics for your WhatsApp campaigns.
You can track message statuses and delivery rates in real time, gain insights into conversion metrics, and even see “seen” statuses, so you’ll know how well your campaigns are doing.
This level of transparency gives WhatsApp a major advantage over SMS, allowing you to measure engagement and fine-tune your communication strategy. Messente also lets you generate custom reports, so you can easily gather relevant insights on campaign performance and ROI.
Support and pricing
Messente’s pricing for WhatsApp is very transparent and SMB-friendly. WhatsApp messages start from €0.001. The first 1,000 service conversations each month are completely free for your WhatsApp Business account. After that, WhatsApp fees have two components: Meta’s fee (WhatsApp’s own charge, which varies by message type and region) plus a small service fee. You can contact us for exact pricing, and we will make sure you know exactly what you’ll be paying before you commit.
As an official partner, Messente handles the heavy lifting to get your WhatsApp Business account up and running. We’ll manage everything, from getting your Meta WhatsApp account approved to the technical setup of the WhatsApp Business API.
Messente’s team guides you through WhatsApp’s compliance requirements too, from using pre-approved message templates for outbound messages to making sure you collect proper user opt-ins. With our hands-on approach, we aim to help protect your WhatsApp account from being blocked for Meta policy violations.
You also get access to dedicated support (including an account manager in higher support tiers) who can assist with any issues or questions as you grow your messaging campaigns.
Considerations
Messente’s WhatsApp API works great for businesses sending tens of thousands of messages, or more, a month. If your volumes are too small or too irregular, you might not fully benefit from its advanced features and account management.
2. 1MSG: WhatsApp API provider for developers
1MSG is a business services provider headquartered in Singapore. Founded in 2022, it focuses on delivering WhatsApp Business API access with a developer-centric approach. The platform provides direct integration to the official WhatsApp API, allowing businesses to build custom solutions (chatbots, integrations, etc.) on WhatsApp instead of going for unofficial or unapproved methods.
Key features and strengths
1MSG offers a rich API with 30+ endpoints and SDKs in multiple languages, along with test tools and webhooks for seamless integration. This allows sending/receiving text, images, video, audio, location, and more through WhatsApp. Advanced features like message status tracking, bulk messaging support, and custom webhooks are available for building sophisticated workflows.
Using the official WhatsApp Business platform, 1MSG supports the various rich features of WhatsApp, such as interactive buttons and product catalogs. It also facilitates business features like verified sender profiles to build customer trust.
1MSG offers a high throughput with servers under 60% utilization, ensuring messages are delivered quickly and reliably. The API is cloud-hosted (via Meta) for stability and is kept lightweight by using WhatsApp’s own documentation and protocols.
Beyond the API, 1MSG includes helpful tools such as a no-code chatbot builder and a website WhatsApp widget as part of its plans for free.
Support and pricing
1MSG charges a flat subscription of $30 per month, plus WhatsApp’s conversation fees (sessions starting from around $0.042 each, varying by country). New users get a 7-day free trial. In terms of support, 1MSG provides a personal manager during onboarding and offers 24x7 technical support.
Considerations
As a relatively new provider, 1MSG doesn’t have the same brand recognition as larger CPaaS companies despite its gradually growing user base. Also, its focus is limited to WhatsApp only, with no offering for other channels like SMS or email. And since 1MSG emphasizes a self-serve developer model, businesses without technical teams might need to learn to utilize the tools they give or seek help with integration.
3. Bird: Multichannel messaging suite with WhatsApp API
Bird (formerly known as MessageBird) is a Dutch cloud communications platform founded in 2011, with headquarters in Amsterdam.
As a WhatsApp API provider, Bird handles onboarding and provides robust infrastructure. In practice, Bird allows companies to send alerts, notifications, and customer support messages via WhatsApp by integrating its API or using its flow builder tool.
Key features and strengths
With its global distributed infrastructure, high throughput, and built-in monitoring, Bird is built to handle enterprise-scale messaging.
You can use the unified Bird API and SDKs to send WhatsApp messages, making integration easier. Bird also offers a visual flow builder and conversation management platform, allowing less technical users to design message workflows, bots, and more.
As a WhatsApp provider, Bird supports all WhatsApp message types. It specifically highlights features like product catalog messages, quick-reply buttons, and even one-click payment requests to facilitate conversational commerce via WhatsApp.
Beyond the API, Bird integrates with CRM and customer support platforms. It natively connects with tools like HubSpot, Zendesk, and Salesforce so businesses can plug WhatsApp into their existing workflows.
Support and pricing
Bird offers pay-as-you-go pricing for WhatsApp. It charges based on the number of active contacts a business communicates with via WhatsApp. The fixed-cost package for their engagement suite starts at $45/month for 3,000 contacts. Meta pricing applies separately.
On the support front, Bird is known for responsive customer service. It provides 24x7 support for its enterprise clients, along with self-service resources. Users note that while setup can be complex, “the support and knowledge base will help you easily in this regard.”
Considerations
While Bird is feature-rich, its pricing is on the premium side for businesses with very large contact lists. Companies that broadcast to millions might find the per-contact model more expensive than competitors with flat fees. A few developers have observed minor delays or rate limits with the API at times. Also, maximizing on Bird’s full omnichannel capabilities or flow builder may require some developer time or training, and small businesses might not even use all those advanced features.
4. WASenderApi: Low-cost unofficial WhatsApp API alternative for developers
Despite its popularity, WASenderApi is not an official WhatsApp Business API provider. It is an unofficial tool that mimics API functionality via a user’s WhatsApp Web session. It requires you to scan a QR code (just like you do when logging into WhatsApp Web) and then allows sending messages through that web session.
Key features and strengths
WASenderApi essentially treats WhatsApp accounts like web clients and automates them. Its main appeal is that it bypasses the official onboarding: there is “No approval needed”. It advertises the ability to send unlimited bulk messages and provides some conveniences like webhooks for incoming messages and multi-session support (multiple WhatsApp accounts controlled via one interface). SDKs for Node.js, Python, and Laravel are offered to help developers integrate it quickly. All these features sound attractive for those looking to get a quick start to their professional WhatsApp messaging efforts.
Support and pricing
The pricing is suspiciously low, starting at $9/month for one WhatsApp number, with a short free trial. This is largely possible because it doesn’t include official Meta fees.
Since WASenderApi is not an official provider, support is limited to the tool’s own community and team. It advertises email support and documentation on how to use their offering.
Considerations
Using WASenderApi carries serious risks and limitations.
Firstly, it is not sanctioned by WhatsApp, so businesses using it run the risk of their number being flagged or banned by WhatsApp’s anti-spam systems. Unofficial APIs often have a daily cap and enforced delays between messages to avoid immediate blocking. Even with such precautions, WhatsApp can detect automated web clients and may ban the number permanently.
Also, since this method is outside the official ecosystem, there are no support guarantees from WhatsApp or Meta if things break. The service promotes itself as a quick workaround for sending WhatsApp messages without Meta’s approval, targeting developers who want immediate access. However, this shortcut may violate WhatsApp’s terms of service.
Business features like templates, verified business profiles, and analytics are not available through this tool, and you couldn’t trust them even if they were somehow accessible.
5. 360dialog: Official WhatsApp Business Solution Provider (BSP)
360dialog is a Germany-based WhatsApp BSP (Business Solution Provider) that was launched in 2018. It specializes in providing WhatsApp Business API access at a low cost, focusing on the core API connectivity without a lot of extra software on top.
Key features and strengths
360dialog markets itself as a “WhatsApp API only” service. What this means is that it gives you a lightweight API endpoint that is fully compatible with WhatsApp’s standard Cloud API documentation. You can plug the API into whatever systems you want, like a CRM, helpdesk, or even a custom app. This lean yet robust approach has made 360dialog a popular choice for businesses.
The company’s focus on being an “infrastructure” provider for WhatsApp has led to strong compatibility and white-label offerings.
360dialog has invested in streamlining the signup and WhatsApp approval process. The company provides an embedded signup flow and was one of the first to enable self-service account creation with the WhatsApp Cloud API. This speed is a strength for companies that want to get started quickly.
Support and pricing
360dialog’s WhatsApp messaging costs seem a bit complicated, based on their official pricing documentation. But to summarize, there is a monthly license fee of $49 for the basic plan and $99 for the premium package. This is separate from WhatsApp’s standard pricing as well as the costs for any additional services you choose to sign up for.
Support is available via email and ticketing channels. They advertise 24x7 availability and that you can “talk to engineers who actually built the system” for troubleshooting. However, user experiences with support are mixed. Some customers have reported quick, helpful responses, while others felt a difference in the level and quality of support they provided compared to other vendors. They do maintain a comprehensive help center and community forums that cover common issues like those regarding template approvals, webhooks, and such.
Considerations
360dialog doesn’t offer a multi-user dashboard. Initial setup can be daunting. Similarly, advanced features like campaign management or chatbots are not directly offered. You will need another software for those. Overall, the provider may not be a suitable choice for non-technical users.
6. Twilio: Developer-friendly API platform for WhatsApp
Twilio is a US-based communications platform founded in 2008. It is known for its developer-friendly APIs for various communication channels. Ever since Twilio became an official WhatsApp API provider in 2018, it has been supporting WhatsApp Business accounts globally and is a popular choice for enterprises and SaaS platforms that need deep integration.
Key features and strengths
Twilio allows you to work with WhatsApp, SMS, MMS, Facebook Messenger, and more through one API and platform. Its main goal is to serve developers. For that, it provides extensive documentation, sample code in several languages, and client libraries for easy integration, as well as a sandbox for prototyping and testing. If your team is building custom communications workflows, Twilio offers flexibility and range.
Also, Twilio is built to scale, enabling it to handle high message volumes. It also offers features like message queuing, delivery status callbacks, and error handling. For enterprises, Twilio provides analytics, message logs, and the option for dedicated support plans.
Twilio also has products like Twilio Studio (a no-code flow builder) and Twilio Flex (a contact-center platform), which can be used in conjunction with WhatsApp Business.
Support and pricing
Twilio uses a conversation-based pricing model combined with a small per-message fee. You pay WhatsApp’s official conversation fees (which vary by message category and region). To that, Twilio adds a small platform fee, which is currently advertised at $0.005 per message (sent or received). It doesn’t charge a separate monthly license for WhatsApp itself. You only pay for usage and, if applicable, phone number rental.
On the support side, Twilio offers multiple tiers. All customers get access to documentation, community forums, and email support. Higher-volume or paying customers are eligible for 24x7 support with better guaranteed response times.
Considerations
Despite (or, perhaps, due to) being the robust platform that it is, Twilio can be complex for newcomers. Non-technical users might struggle without a developer. And its broad range of features, with all their bells and whistles, can be overkill if WhatsApp is all you need. Smaller businesses that don’t need multichannel or custom coding might find a simpler WhatsApp-focused provider much more convenient and easier to manage.
On one hand, Twilio is praised for its extensive self-help resources. But then some reviews, particularly from smaller clients, mention “customer support is difficult to reach and unresponsive” in urgent situations. Essentially, Twilio’s scale of operation means support may feel impersonal and slow unless you have a premium plan.
Another crucial consideration is cost. For growing volumes, the per-message fees can quickly add up.
7. Interakt: WhatsApp for D2C commerce
Interakt is a WhatsApp API platform that focuses on eCommerce, particularly direct-to-consumer (D2C) businesses. Operating under Jio Haptik in India, Interakt provides a suite of WhatsApp solutions, including automated notifications, a multi-user support inbox, and easy integration with eCommerce platforms like Shopify. It’s essentially a customer engagement tool built around WhatsApp, aiming to help SMEs with sales and support efficiency.
Key features and strengths
Interakt offers one-click integration with Shopify and other popular eCommerce platforms to help easily pull order data into WhatsApp messages. Businesses can automatically send WhatsApp messages for events like new orders, successful deliveries, and cart abandonment, all without the need for custom development.
The dashboard is clean and focused, designed for non-tech users. You can perform tasks like importing contacts, segmenting audiences, sending broadcasts, and viewing basic KPIs. The multi-agent inbox allows a small team to respond to incoming WhatsApp queries collaboratively. This helps businesses manage two-way communication effectively, acting as a sort of CRM for WhatsApp.
Interakt allows setting up a variety of automated WhatsApp notifications. It also supports creating simple chatbots or quick-reply buttons for common queries, which is useful for customer support. For marketing, it has a broadcast feature to send promotional messages. The platform thus sufficiently covers marketing, transactional, and support use cases on an SMB level.
Support and pricing
Interakt’s pricing is meant to favor small and medium businesses. Marketing and support pricing for WhatsApp starts from $49/month, with unlimited users. The sales CRM is also priced at $49/month, but with the number of sales agents capped at 5, with each additional user costing an extra $10.
As far as support is concerned, Interakt provides onboarding assistance, especially for the integration steps, as well as general support, via channels like email and in-app chat. Interakt also maintains a help center with guides on using features.
Considerations
If your business needs very advanced automation logic, you might need an external platform integrated into Interakt or choose another provider. Also, advanced features may be limited compared to larger providers.
Another point to consider is that Interakt’s focus has been on the Indian market; businesses elsewhere can use it (WhatsApp API is global), but the support times and resources are primarily India-based.
8. WATI: WhatsApp team inbox with built-in CRM and support tools
WATI (short for “WhatsApp Team Inbox”) is a WhatsApp API offering specifically designed for small and medium businesses. It is especially popular in regions like Southeast Asia and India, among businesses that need a ready-to-use WhatsApp-powered customer support solution.
Key features and strengths
As its name suggests, WATI’s flagship feature is a team inbox that allows multiple agents to respond to customers from a single WhatsApp Business number. The inbox supports features like agent assignment and internal notes, and turns WhatsApp into a scalable support channel.
WATI includes a drag-and-drop tool for chatbot building and automation rules. Businesses can set up auto-replies and chatbots for appointment booking or FAQ-answering without any programming knowledge. It also automates message templates submission and approval through its interface, simplifying the process. Via the dashboard, you can also import contacts, segment them, and send out bulk messages.
WATI offers native integrations with popular platforms like Shopify, HubSpot, Zoho, and Google Sheets. Another feature is Click-to-WhatsApp ad integration, where WATI integrates with Facebook Ads so that leads from ads can flow directly into your WATI inbox.
Support and pricing
WATI is offered as a subscription SaaS, with pricing tiers based on the number of agents and features. The Growth plan is the basic one, priced at $49/month, which includes 3 user seats and offers 24x5 email support. Higher plans (Pro for $99/month and Business for $249/month) scale up with more seats and features. WhatsApp messaging rates are applied on top of this monthly fee. Higher tiers get you better support via email and chat. WATI also has a help center with tutorials and an active community.
Considerations
One primary consideration with WATI is its premium pricing for limited seats. Several users have noted that WATI’s subscription, while feature-rich, may be a bit high for a small startup’s budget.
Another limitation is that WATI focuses on the WhatsApp channel exclusively, so you can’t rely on it if you want to offer your customers a true multichannel support experience or want to teach them via any other platform of their choice.
Lastly, WATI’s mobile app experience is one area for improvement. A reviewer mentioned that the mobile app UI is not as smooth as the desktop for the team inbox.
9. CEQUENS: Middle Eastern CPaaS with WhatsApp
CEQUENS is a CPaaS company based in the Middle East, headquartered in Cairo, Egypt. It provides multichannel messaging solutions, including the WhatsApp Business API. It has a strong presence and clientele in the MENA region, catering to localized needs.
Key features and strengths
Like many other CPaaS, CEQUENS also supports multiple channels (SMS, email, WhatsApp, Facebook Messenger, and even Apple Business). This is beneficial for companies in its markets that want to gradually adopt WhatsApp but may still be relying on SMS or other channels heavily. They can run campaigns or design customer journeys that involve WhatsApp with fallback.
CEQUENS’s big strength is its strong presence in the Middle East and Africa. They are equipped to comply with local operator requirements, support local languages, and understand regional business practices. For local businesses, this can make integration, operation, and compliance smoother.
Support and pricing
Pricing information for CEQUENS’s WhatsApp API service is not publicly available – at all. You will have to reach out to them for a quote. There is also not a lot of discussion around what kind of support they provide to their customers.
Considerations
Despite positioning themselves as a global company, CEQUENS’s presence is seen mainly in the Middle East and Africa. If your business or audience is outside those regions, CEQUENS might not offer as many benefits. For instance, integration with your other global systems might be a bit more complex, and their connectivity or service in the regions you work with may not be as well-optimized.
Another consideration is that CEQUENS, while offering multiple channels, may not have as many third-party integrations as some competitors.
How to choose the right WhatsApp API provider
Here are some tips on how to pick a provider that’ll give you the best mix of performance, features, and support for your WhatsApp business messaging needs.
Define your use cases
Think about what you need WhatsApp for. Are you sending OTPs, running marketing broadcasts, or handling customer support? Or do you need it for something else? Knowing your priorities helps you pick a provider that specializes in those areas. The best fit is one that delivers exactly what your use case demands, with minimal bloat.
Take your technical capacity into consideration
If you’ve got a capable engineering or development team, an API‑first provider might be perfect. But if you feel that you’re lacking technical resources, you need to look for an option that either offers super-easy integration or a clean dashboard with minimal setup. The right choice should match your team’s technical skills and capabilities.
Check for support and guidance
Fast, helpful support is always important, more so when you’re trying your hand at something new. Make sure the provider offers sufficient onboarding help, business account creation and template approval guidance, and responsive troubleshooting when something goes wrong. A strong support team will save you time, avoid delays, and keep your WhatsApp campaigns running smoothly.
Compare costs and scalability
Don’t just glance at advertised prices. You’ll have to dig deeper than that. Look for providers that are transparent with their pricing, with no hidden fees creeping in later. Also, check if their model scales well as your volumes grow. The right provider should at least be able to offer ballpark figures for costs as you scale, and flexible capacity so you’re never caught off guard.
Test it out
Many providers might look great on paper, but real‑world testing is what matters. Use their sandbox or free trial versions to check for factors like ease of use, service quality, and delivery speeds. This hands‑on approach will help you see if a WhatsApp API provider really works for your team and goals.
Wrapping up: Getting started with the best WhatsApp Business API provider
WhatsApp is more than just a messaging app for businesses. It’s where your customers already spend their time. The provider you choose determines how well you can tap into that attention, whether it’s for sending time‑sensitive alerts, running large‑scale broadcasts, or handling support in real time. The right partner doesn’t just offer access; they make the entire process smooth, reliable, and scalable.
Messente delivers on that promise, and more! From effortless onboarding and reliable fallback routing to a unified omnichannel API and reliable delivery, our WhatsApp API offering is designed to help you turn everyday chats into meaningful business results. Get in touch with Messente today and get ready to send your first WhatsApp business campaign.
Frequently Asked Questions (FAQs)
What is the WhatsApp Business API, and how is it different from the regular WhatsApp Business app?
The regular WhatsApp Business app is built for small teams managing conversations on a single phone. The WhatsApp Business API, on the other hand, is designed for scale. It lets you connect multiple agents, integrate with your systems, and run bulk notifications or automated workflows, without the restriction of being bound to a single device.
Why should I choose an official provider like Messente instead of an unofficial WhatsApp tool?
Using an official provider like Messente will keep your business fully compliant with Meta’s policies. You get access to authentic features such as approved message templates, analytics, and a dedicated API endpoint, with no risk of your number being banned. Unofficial tools often violate Meta’s terms of service, offer no guarantees, and put your sender reputation on the line. With Messente, you will be safe from all those risks.
Can you guarantee that I can safely and compliantly send bulk messages and broadcasts through Messente’s WhatsApp Business API?
Absolutely! Messente’s platform is built on the official WhatsApp Business API, so as long as your contacts have opted in and you use pre‑approved templates, you can confidently send bulk messages and broadcasts. The system ensures every message follows compliance rules, giving you peace of mind and protecting your account.
How does Messente help with onboarding and setting up a WhatsApp Business account?
Messente will walk you through every step, from verifying your business with Meta to approving templates and connecting your WhatsApp number. Their team handles the technical setup in the background and provides clear guidance, so you don’t get stuck on confusing requirements or lengthy approval processes.
Does Messente offer a shared inbox or team collaboration features for WhatsApp?
Yes. Messente’s dashboard lets multiple team members manage conversations from the same WhatsApp number. You can add as many users to the dashboard as you want. You can then proceed to assign chats, add internal notes, and keep track of ongoing discussions, making it easier for support or sales teams to work together, without getting in each other’s way.
How does Messente handle message delivery failures or fallback to other channels?
Messente automatically routes undelivered WhatsApp messages through fallback channels like SMS or Viber. You can set your preferred fallback order, and you’re only charged for messages that successfully reach the customer, via whichever channel that may eventually be. This keeps communication uninterrupted and avoids wasting budget on failed attempts.
What pricing model does Messente use for WhatsApp messaging?
Messente follows Meta’s conversation‑based pricing and adds only a small service fee on top. The first 1,000 service conversations each month are free, and after that, you pay based on region and message type. There are no hidden platform fees, and you can always request a clear estimate for your expected volumes before you make things official with us.
Can I integrate Messente’s WhatsApp API with my existing CRM or eCommerce platform?
Absolutely. Messente’s API is designed to plug into your current workflows, whether that’s a CRM, an eCommerce tool, or a custom system. You can connect it through direct API calls or use our integration support to make sure data flows smoothly between platforms.
How quickly can I get support from Messente if I run into issues?
Messente’s support team is known for fast response times. Users opting for the highest tier get replies in under an hour. But even for the most basic tier, you will never have to wait more than four hours. For high‑volume accounts, you can also get a dedicated account manager.
What makes Messente different from other WhatsApp API providers like Twilio or Bird?
Messente combines the capabilities of larger providers with a more personal, hands‑on approach. You get an omnichannel API that covers WhatsApp, SMS, and Viber, plus a straightforward dashboard, clear pricing, and proactive support. Unlike some big platforms that feel distant or overly complex, Messente keeps things simple, transparent, and tailored to businesses that need to scale without headaches.
