An SMS gateway is a software service that connects your application with telecommunication networks. It’s a way to send SMS messages to any network by integrating into a single service, while maintaining backup solutions around the world.
There are several reasons why it’s better to use an intermediary, instead of connecting your application directly. One is simply convenience. Mobile operators use specialized technical solutions, so connecting your application to them can be rather complicated. SMS gateway providers, such as Messente, instead create their services with simplicity in mind. So, the functionality is accessible to anybody who can create a website or make a simple HTTP request.
Additionally, working with an intermediary means you get automatic backup solutions. It lets you connect to WhatsApp and Viber, for example, all with a single integration.
Unless you specifically need a direct connection with operators, then using SMS API providers is both faster and more affordable. Your team can focus on delivering a fantastic experience to your customers, instead of managing relationships with network providers.