An SMS gateway provider is a software company that connects your application with telecommunication networks. It allows you to send SMS messages to any network by integrating into a single service while maintaining backup solutions around the world.
There are several reasons why using an SMS gateway provider is better than connecting your application directly. One is simply convenience. Mobile operators use specialized technical solutions, so connecting your application to them can be rather complicated. SMS gateway providers, such as Messente, create their services with simplicity in mind. So, the functionality is accessible to anybody who can create a website or make a simple HTTP request.
Additionally, working with an intermediary means you get automatic backup solutions. It lets you connect to WhatsApp and Viber, for example, all with a single integration.
Using SMS gateway providers is faster and more affordable unless you specifically need a direct connection with operators. Your team can focus on delivering a fantastic customer experience instead of managing relationships with network providers.