SMS marketing ROI calculator

Find out the business impact of your messaging operations with delivery rates and alternative costs included

Add your business metrics

Expected monthly traffic SMS
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Price per message
Message delivery rates %
Open rate %
Avarage Transaction Value
Avarage profit margin (per transaction) %
Expected conversion rate %
Alternative cost per undelivered messages
The cost of an unreceived package or cancelled purchase process due to an undelivered message. This happens mainly when using transactional messages. If you don’t have an alternative cost, leave the field empty.

Calculated metrics

Delivered messages SMS
Undelivered messages SMS
Opened messages SMS
Conversiolns SMS

Business impact

Expected revenue
Expected profit
Lost potential revenue
Lost potential profit
The potential revenue lost due to undelivered messages. Play around with the delivery rate to see how service quality affects this.
Alternative cost
The potential profit lost due to undelivered messages. Play around with the delivery rate to see how service quality affects this.
Expected messaging cost
Total cost
ROI % %

Ready to make an impact with SMS?

How to use the SMS ROI calculator

Step 1

Insert a variety of business values to calculate the ROI.
Step 1

Step 2

Click on the “Calculate” button.
Step 2

Step 3

Check the results screen. Play around with delivery rate to see how service quality affects ROI and business outcome.
Step 3

Step 4

Create a Messente account or request an offer to start sending messages.
Step 4

Frequently asked questions

Why do I need to use an SMS ROI calculator?

How is the business impact of SMS calculated?

How can SMS help ROI?

Is SMS marketing profitable?

What is a good conversion rate for text messages?