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Why SMS throughput and priority is important

Uku Tomikas

29 Aug 2017 -

5 min read

Uku Tomikas

29 Aug 2017


2 min read

Throughput is a term used to describe how many messages can be sent per second. For example, a throughput of 10 messages per second suggests an SMS connection can submit (and receive an acknowledgement) for up to 10 SMS messages per second.

While the industry standard tends to be between 10-30 SMS messages per second, per connection, aggregators such as Messente have larger capabilities through operator connections and alternative routes. This enables us to deliver timely messages even during peak times. This means that we can handle multiple accounts sending high volumes of messages without delay (crucial when sending timely notifications, PIN codes, or reminders).

While having one’s own connections to operators is a possibility, it is rare that anyone other than an SMS service provider can get a much higher throughput as well as have their massages classified as a priority. This can result in undelivered messages, delays or loss of message content in multipart messages.

To ensure that the most time critical messages go through on time, we have implemented a prioritizing system to handle peak time traffic that might exceed our maximum throughput. For example, passwords, PIN-codes, reminders and transactional confirmations are sent out before marketing messages. It is important to understand that we are talking about timeliness in seconds rather than minutes, hours, or days. Even messages that are classified as of lesser priority will still arrive in a matter of seconds, though not as fast as the confirmations code that needs to reach the client in one second (important so that the delay does not cause the client to resubmit the request for another SMS and thus doubling the expense.)

In order to reach every operator in the world, we also work with different partners who are able to provide connections where operator connections are not possible. These connections add another layer of throughput as we can use those routes to add even more capabilities to how many messages per second we can submit.

Thanks to these provisions, we can ensure timely delivery for a far greater number of messages than one single connection. Even at peak times, each message will find its recipient in time.

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Uku Tomikas

Lead Sales Researcher

At Messente Uku is a part of Messente’s sales lab, taking a systematic and metrics driven approach to constantly improving the B2B lead generating process. As a yoga and meditation enthusiast he likes to keep a solid balance between crunching numbers and petting his pet pup Lucy. 

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