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New Viber Partnership Gives Messente’s Clients Access to 1 Billion Users

Messente is thrilled to announce a brand new partnership with Rakuten Viber to expand its offering of global business messaging solutions to include Viber Business Messages.


Viber is used in more than 190 countries worldwide, is available in over 40 languages and has already received more than a billion Android downloads. In 2015, it became the first messaging app to allow businesses to message customers one-to-one and has since shown significant expansion.


In 2021, during the pandemic, Viber recorded a 55% increase in the number of new Viber Business Accounts opened, and 201% increase in business messages delivered globally as more brands started to see the importance of strengthening relationships with customers through one-to-one conversations.


This rising trend is set to continue as various data sources point to consumers preferring two-way, real-time conversational text messaging. According to Salesforce, 71% of customers expect real-time conversations, while 75% expect companies to use technologies to create better experiences.


“As three out of four customers prefer to communicate with a brand they can message rather than call, we are happy to partner with Messente to bring a secure, convenient and rich messaging experience to brands and their customers”, says Cristina Constandache, Chief Revenue Officer at Rakuten Viber. “Through the power of Viber Business Messages brands will be able to manage multiple business cases in a single channel, following customers at each stage of their customer journey: from driving purchases and helping to choose the right product, to managing orders, providing post-sales support and collecting customer feedback”.


Viber Business Messages provide a stack of advantages for Messente’s clients and their customers, including:


  • Convenient, unified channel – Viber supports promotional, transactional and conversational messaging in the same channel. End-users receive and manage all messages in a single thread enabling a simple, fast communication flow.

  • Trust and verification – a Viber Business Account means Messente’s clients receive the ‘blue tick’ of authenticity and can incorporate their branding, logo, address and phone number to increase recognition and trust.

  • Enhanced messaging experience – Viber Business Messages can contain images, videos, a link with CTA button, file attachments and up to 1,000 characters.

  • Cost-effectiveness – only messages that are delivered are chargeable. Messente’s clients can also set ‘Time to Live’ (TTL); the maximum time period to deliver a message before being cancelled or redirected to another channel.

  • Easy system integration – Viber Business Messages can integrate with CRM or CDP systems for better message targeting and personalisation.

  • Completely secure – Viber offers ‘encryption in transit’ for business messages, an exceptionally high level of security.


"Messente delivers millions of business-critical messages every day from Singapore to Peru. Partnering up with Viber - used by more than a billion people across the world - is a remarkable addition to the range of messaging products we offer. It will deliver tremendous value for our customers," adds Lauri Kinkar, CEO of Messente.


Viber Business Messages, coupled with Messente’s SMS API, provides clients with a sophisticated global business messaging solution, helping them to create effective customer conversations and build long-lasting relationships.


To learn more about using Viber Business Messages with Messente, contact us.



Further information:


Rakuten Viber – Viber Business Messages

Messente – About the company

Taavi Rebane
2022-04-04 00:00:00 UTC
2380116