For a nonprofit organization, effective communication is vital. No matter your mission or cause, you need to keep donors and other interested parties informed and engaged, so you can keep on raising funds and bringing about positive change. A texting service for nonprofits can help you do just that.
Why it is important to use text messaging services for nonprofits
SMS messages offer a speedy and direct way to communicate with people. Here are some powerful facts and statistics you might not know.
62.07% of people worldwide (4.88 billion people) have a mobile phone capable of sending and receiving text messages. Not all of these people will have access to other communication channels, such as email or Messenger, on their mobile devices.
Texts are delivered over a cellular network – they don't rely on wi-fi transmission, meaning mobile users can send and receive text messages in remote areas.
SMS benefits from spectacular open rates (around 98%). And response times are swift – most people reply to a text within just 90 seconds.
The fact is that text messaging is still widely popular and effective. By using texting services for nonprofits, your messages can feel more personal and have a high impact. And better still, SMS messages are reliable. Texts are much more likely to get seen than other communication channels.
And these aren't the only reasons that a text messaging service for nonprofits makes complete sense. Did you know that:
25% of donors complete their donation on their mobile device?
49% of donation pledges come from text links?
Text-to-donate (aka SMS fundraising) campaigns receive an average donation size of $107?
*Above stats courtesy of Nonprofitssource.
It's no surprise then that many non-profits encourage using texting for charity. By leveraging SMS for donations, the Red Cross managed to raise $43 million in donations after the Haiti earthquake in 2010. Another example is when two UK charities, Comic Relief and Children in Need, came together in 2020 for the Big Night In to raise more than £70 million – £10.3 million was collected via mobile donations exclusively via the organizers' text-to-give campaign.
To sum up, a texting service for nonprofits can help you raise funds, connect better and build relationships with your supporters, and get important messages across quickly. SMS for nonprofits also provides great value as a communication channel. You only pay for the texts you send, and because the open and engagement rates are so high, you'll get an excellent return on investment.
Text messaging service for nonprofits – use cases and examples
Texting platforms for nonprofits can be used to promote specific fundraising campaigns, thank donors, answer FAQs, send out reminders, and much more.
Take a look at these popular use cases and examples of using SMS for nonprofits below.
1. Donation requests
When you need to raise funds or ask for other types of donations, texting gets the request out virtually instantly. You can use text-to-donate services to make it possible for donors to give money by texting a unique shortcode (the amount is then added to the donor's mobile phone bill). Or you can provide a URL to another platform where the donor can make their pledge online.
Hi Leah. Can you help your local food bank by donating tinned goods or store cupboard staples? Visit our website to learn more: [URL]
Urgent appeal: Little Angel's Hospice needs your help to raise funds for our children's playroom. Text 5 or 10 to 12345 to donate the equivalent amount in $.
2. Event promotion and reminders
Events are a great way to connect with the local community and drum up support. Event promotion, registration confirmation, and reminders can all be sent out via a nonprofit texting service.
Hi Mary. We're holding a craft fair at the village hall on 28/07/21 to raise money for Featherstone Church. Reply Y/N to confirm your attendance.
Hi Mary, thanks for registering to attend our craft fair on 28/07/21! It starts at 10am. Here's a link to more info: [URL]
Hi Mary, just a reminder that our craft fair starts at 10am tomorrow. We look forward to seeing you there!
3. General awareness
Although you only have a short amount of space to use in a text message (160 characters), you can use SMS to broadcast important information about your cause. Your community text messages will have a meaningful impact because sending out some quick facts in this way can help generate awareness effectively.
Fact: plastic pollution is devastating our environment, yet plastic production will double by 2050. Read how you can help. [URL]
Hey Liam, do you know how many alcohol units you're consuming each week? Too many can impact your health and lifestyle. Read 10 harsh facts about alcohol: [URL]
4. Communication with volunteers
SMS is very useful when you need to share time-sensitive information with volunteers who are out and about helping your cause.
Hi Annie, could you collect Mrs Smith's prescription from the chemist today and deliver it to her home? It'll be ready from 10am onwards.
Urgent: we need two extra volunteers to help deliver meals to our elderly residents each Thursday lunchtime. Can you help? Text Y/N.
How to choose a suitable mass texting platform
It's essential to choose the right texting service for your organization. Here's what to look out for when you do your research on nonprofit text messaging providers.
1. Excellent delivery rates
No SMS provider can guarantee that every single text message will get delivered. Many external factors that impact message deliverability can't be controlled, such as invalid phone numbers, a person's phone being switched off for a long time, or the text getting blocked by carrier networks.
However, by choosing a reliable SMS provider with smart routing algorithms, you can increase the chances of your text messages getting delivered. For instance, Messente has access to an extensive network of mobile operators to ensure your messages are delivered via the fastest route, and we have backup routes available if your text goes undelivered for some reason.
2. Two-way communication
For some use cases, two-way messaging can be a must-have. Whatever your choice of texting software for nonprofits may be, it is important to consider whether the service allows conversational messaging. It should allow you to not only send personalized messages but also receive responses on the same number, and quickly too.
Most nonprofit organizations rely on text marketing along with other forms of promotion. Then there are the countless other software systems that may be in use at a particular organization. If you have multiple systems running and your nonprofit messaging system will rely on being interconnected with them, then choose a platform that offers easy integration capabilities that don't require too much technical knowledge or effort.
4. Easy-to-use platform
A good texting service for nonprofits needs to be simple enough for you to be able to focus your efforts on your organization's core operations. Look for a provider with a user-friendly interface and an easy setup process. Read how easy it is to get started with Messente.
5. Good support
While you'd hope that you never have an issue with a text campaign, from time to time, something may go wrong, or you might have a technical question or need advice on getting the most out of your text messaging service. When that happens, you'll want to rely on proper support, where you can speak to an actual human (not a chatbot). Make sure your chosen SMS provider offers a good level of support and customer service so you can continue to send messages to your patrons and donors without any delays or hiccups.
Set up mass texting for nonprofits today
A text messaging service for nonprofits can enhance communication with donors and other parties that need to know about your mission or cause. It can also help you boost donations, as many people find texting to donate very quick and straightforward.
As a texting service for nonprofits, Messente is well-equipped to support your community text messaging initiatives. We're far more than just a mass texting service. When you leverage the power of our solution to send bulk text messages, you can successfully communicate with key stakeholders. Unlike other channels, SMS marketing enables you to directly reach and engage your target audience.
Text message marketing is a game-changer for nonprofit organizations that want to carry out successful fundraising efforts via reliable text-to-give platforms. With Messente, it's super simple to get started with text messaging for nonprofits. Sign up here to create your free account and explore the dashboard. Then, when you're ready, get in touch to discuss your requirements – our friendly support team will be happy to answer your questions.