About Sender Names

Identify yourself with a telephone number or as a brand.

What is Sender Name?

Your sender name (or Sender ID) is the phone number or name that the recipient sees as the sender of the message.

Sender types

Messente supports 3 different types of sender IDs:

  1. Regular phone number (eg +372 5555 6666)
  2. Shortcode (usually 3-6 characters) (eg 123, 20010)
  3. Branded sender name (Messente, Volvo, Coca Cola)

You can have multiple Sender IDs connected to your account and they are free of charge

Registering a branded sender name is a manual process and might take up to 24 hours. Registration for regular phone number as sender name is automatic and instantaneous


Phone numbers as numeric Sender IDs can be up to 15 digits long (excluding the “+” sign) and can include country codes, mobile operator codes, individual phone numbers, destination codes, identifying the subscriber’s operator, etc. It’s also possible to reply to a phone number by just hitting the reply button.

Short codes are special numbers, that are usually shorter than the standard phone numbers and are typically used for things like customer support service, voting or premium rate mobile services

Alphanumeric Sender IDs (or Branded sender names) may include characters from the alphabet (A-Z) numeric characters (0-9) and have the maximum length up to 11 characters. Please note that the SMS recipients cannot reply to alphanumeric Sender IDs.

In some countries branded Sender IDs as a feature is not supported due to local legislation or local mobile operators. In these cases most often a random phone number will be displayed as the sender. Contact us for more details.