1 MIN READ - 07 Nov 2017-
In today’s world, it feels like the technology changes faster than we can keep up. As technology becomes even more ingrained in our lives, it’s obvious, that for our own good, regulations need to evolve as well. And it’s extremely important that business owners and leaders understand new regulations to adapt in the best way possible.Read more
1 MIN READ - 31 Oct 2017-
It’s often that we are asked, “what is your average delivery rate in (fill in the blank) country?” People usually expect an answer like, “98%.” Yet cost efficiency and SMS conversion is more important than a percentage number; without context it doesn’t mean anything.
The more important question pertains to how delivery rates are calculated. Let’s point out that there are mobile operators in some countries that do not send delivery reports, or if they do, they are unreliable. Is the delivery rate statistic based on messages sent and the number of messages that received a “delivered" status? That is the most common and brutally simplified way to calculate delivery rate. First of all, in fact, it is best practice to start with clarifying whether or not the mobile number databases contain phone numbers that are deliverable.Read more
1 MIN READ - 25 Oct 2017-
With Slush coming up in about a month, it’s a good time ponder the purpose of large startup conferences. Many entrepreneurs head to conferences, like Slush, around the world and throughout the year looking for investments from venture capitalists and angel investors, yet there’s a lot more to gain from startup conferences. Think about it: there will be over 17,000 motivated and creative people in one place at one time. Get creative and gain as much as you can out of the experience.Read more
1 MIN READ - 17 Oct 2017-
The cost and full impact of undelivered or failed messages isn’t immediately clear. The financial impact is not simply the combination of the failed SMS and the cost to resend the message, which isn’t very much at times. There are other indirect costs that result from undelivered SMS messages that matter from a financial perspective. Let’s take a deeper look into the ripple effect of undelivered messages, which make the reasons behind our focus on SMS delivery quality even more clear.
Here are a few examples.Read more
1 MIN READ - 10 Oct 2017-
The second Payment Services Directive (PSD2) is less than three months away from enforcement. While the regulation’s text is lengthy, a key component of the law is its extended reach in comparison to the first directive. PSD2 applies to all payment service providers and affiliates, including account information service providers and payment initiation service providers. In addition, the law applies when at least one part of the transaction is in the European Union. This means that payment service providers and their affiliates outside of the EU must comply with the law when the payer is in the EU. The additional geographical reach guarantees the same level of security expectations for all EU residents regardless of the location of the payment service provider.Read more
1 MIN READ - 03 Oct 2017-
In a previous blog post we discussed a few tools to help avoid breaking the budget and how they help save money when sending SMS messages through our platform. Another important aspect of the budget is knowing how much you have spent and how much you still must spend. We have two main ways to help, one for pre-pay accounts and one for post-pay accounts (with the API only.)
1 MIN READ - 26 Sep 2017-
SMS routes and connections are the core of delivering SMS messages. It’s like a neocortex; where connections help SMS messages move between endpoints and applications. Also, similarly to connections in the brain, there are stronger and weaker connections. Stronger connections are shorter, meaning less mid-points, or none. Weaker connections have multiple mid-points where information can get lost.Read more
1 MIN READ - 19 Sep 2017-
As with any service, product, tool, or feature used, certain terminology comes along with it. This can get quite confusing when the terms used seem familiar, but are used to describe events that aren’t.
Such is the case with SMS delivery statuses, and mainly the four mentioned in the heading. Here is a quick run-down of what they mean and why they’re important:Read more