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Quick tutorial how to use hyperlink in SMS?

- 5 MIN READ - 03 Nov 2013

Adding a link to SMS message is an smart and easy way how to engage and send information to your customers.

A hyperlink can direct your customers to a mobile website, to survey or an app download.

But as standard SMS length is only 160 characters then usually the problem is that most hyperlinks are pretty long and can eat up necessary space in your message. This is why we suggest to use a URL shortening tool, what helps to make long hyperlinks shorter. Plus most of the URL shortening tools on the market provide you additional feedback on how many and from where (location) were clicks made.

Here is a selection of different URL shortening service providers:

Feel free to use also Messente SMS length calculator to ensure your text fits into one single message: http://messente.com/documentation/sms-length-calculator

Keep texting :)

Kaur Virunurm

Kaur Virunurm - Key account manager

Kaur deals with business and sales analysis at Messente. He likes to help key customers in optimizing messaging activies. He also is open minded entrepreneur who loves lean tech startups, fixie bikes, active sports and Jack Russel dogs.

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It’s often that we are asked, “what is your average delivery rate in (fill in the blank) country?” People usually expect an answer like, “98%.” Yet cost efficiency and SMS conversion is more important than a percentage number; without context it doesn’t mean anything.

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