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15 Holiday Text Message Templates to Delight Your Customers

 BONUS MATERIAL: The Psychology of SMS Marketing

By the end of 2021, it's predicted that mobile sales will be up by 15.1% on top of last year. In 2020, mobile sales increased by 41.4% from the year before. The growth of 'm-commerce' can be explained by stores closing and more shoppers opting to buy online. 

But, now that stores are opening up, and the holiday season is right around the corner, there is a great opportunity to get customers to buy from your business.

We all know this festive period as a time to give back to friends and family and share laughter around the table at Thanksgiving dinner. But, did you know that with direct and personalized SMS messages, you can give back to your customers and make your business marketing efforts successful.

To help your business make the right moves and make this thanksgiving holiday a special one for your customers, we have generated some of the best text message templates on the market.

Holiday text message tips

Before we explore the templates, it's best to start with the basics. Whether you're building an SMS campaign strategy for the first time, or looking for ways to optimize your existing one, there are some key marketing strategies that you can implement that have been proven to work:


Send at the right times

When sending a text message to a customer during the holiday season, timing is everything. Can you imagine receiving a "Happy thanksgiving wishes" text the day after thanksgiving? Neither can we, it is unprofessional and will damage your brand's image.

To send a text message at the right time, avoid sending messages before 8. am and after 9. pm. Remember, your customer base might not be limited to one country, therefore the geographical location and time zones of all your customers are just as important.

The optimal time to send out any texts, not just thanksgiving messages, is between 10. am and 8. pm. This is when people are the most active on their mobile devices and therefore more likely to interact with your text.

If you want your subscriber to take a specific action, like shopping for your Christmas gift sale, schedule your SMS campaign ahead of time. Try sending a text before the flash sale starts to create a sense of excitement, and during the event itself to remind subscribers that time is running out.

Add personalisation

Personalizing holiday messages is not complicated. It can be simply done by using dynamic fields within your text message to automatically insert your customer's name. But, you can take personalization one step further.

Deep data insights can transform a basic text message into a powerful one. Deep data insights refer to high-quality and actionable data to get a deeper understanding of a customer such as age, gender, and interests. Here's an example:

Basic personalized holiday text: "Hi, Happy Thanksgiving Day! Have a memorable Thanksgiving with 10% off your next purchase. [URL]"

Highly personalized holiday text: "Hi John, Have a blessed Thanksgiving! we valued your loyalty in 2021, here's 50% off your favorite tech products. [URL]"

Personalisation is an essential tool in any marketing campaign. According to research conducted by SmarterHQ, consumers crave personalisation with as many as 72% of survey participants saying they only engage with marketing messages that are tailored to their interests.


Use characters wisely

A standard text message consists of just 160 characters – and that’s a good thing because it makes your holiday messages concise. It’s not only cheaper to send one message per subscriber (going over the character limit results in multiple messages), but it’s also easier to keep your customer’s attention by using a sprinkling of impactful words.

Think about it: some of the most powerful marketing slogans have been created with just a few words:

  • Apple – Think Different.

  • Coca Cola – Open Happiness.

  • De Beers – A Diamond is Forever.

And although you won’t be writing a slogan for your seasonal campaigns or Thanksgiving messages, consider the appeal that a few choice words can have. For inspiration, check out this list of power words that can boost your brand.

Another way to keep your messages concise is to use a link shortener when pointing customers to your website. Natural, unshortened hyperlinks are typically very long (between 40 and 100 characters), so these can take up precious space.

Include a strong call-to-action (CTA)

Before you set up your holiday text message, consider the action you want your customer to take. Do you want them to buy something? Visit your website? Leave feedback? Whatever you want your customer to do, give them a CTA that plainly tells them your intention. Examples of strong CTAs include, ‘BUY NOW’, ‘BROWSE STORE’, ‘GET 25% OFF’, ‘READ BLOG’ and ‘LEAVE REVIEW’.

Holiday text message templates

With those best practice tips in mind, take a look at these 15 holiday text message templates below along with the aim of each one.

Thanksgiving text messages

1. Customer retention

Have a blessed Thanksgiving day [Michael]! Thanks for your valued loyalty in 2020. Here’s 20% off your next purchase - apply code TG20 at checkout. [URL]

2. Boost web traffic

Thanksgiving day might be different this year [Lucy], but you can still enjoy a slap-up feast. Gobble, gobble! Read [5 easy-as-pie turkey recipes]: [URL]

Thanksgiving business text message example

3. Brand presence and customer loyalty

Hey [Simon]. To celebrate thanksgiving day, we're donating 25% of the proceeds to [charity]. We are deeply thankful for your loyalty: [URL]

4. Customer information

Hi [Molly]! Our phone lines are closed for the Thanksgiving holiday. But if you need help urgently, email us: [email] God Bless!

5. Social media engagement

What key can’t open doors, [James]? A tur-key. It’s corny, we know! 🌽 Got a better one for Thanksgiving table conversation? Share it: [social media link].

Christmas text messages

6. Brand presence, customer engagement, and sales

Tis the season… to be shopping! [Rachel], all the blessings! View our merry and bright gift guides for [book addicts, dog lovers, aspiring chefs] and more. [URL]

7. Seasonal sale

[Marcus], get your Christmas shopping wrapped up with our 24-hour store-wide flash sale! Get 50% off selected items. But HURRY, time’s running out! [URL]

8. Customer loyalty

[Kate], you’re on our nice list! Here’s a Christmas treat you won’t want to miss – 50% off [any beauty treatment] in Jan. Book now: [URL]

Christmas business text message example


9. Christmas greeting

🎄 Season’s greetings, [Liam]! At this most wonderful time of the year, we wish you a joyful and peaceful Christmas. Eat, drink and be merry!

10. Customer information

Happy Christmas, [Sara]! We’re operating reduced opening hours over the festive break. Check out our website for details: [URL]

New Year text messages

11. New year greeting

From all of us at [company name], we’d like to wish you, your friends and family a happy, healthy and prosperous New Year. 🥳

12. Boost web traffic

Happy New Year, [Brandon]! May this year be a helluva lot better than the last one. Read our inspiring tips on getting 2021 off to a great start: [URL]

13. January sale

[Kyle], our New Year sale has been extended until Jan 10th! Epic bargains galore across all [clothing, footwear, and jewellery] lines. Shop now: [URL]

14. Brand presence – company vision

Hi [Ally]! As a premium account holder, we’re excited to tell you about these no-strings-attached perks that’ll benefit you in 2021. Read more: [URL]

15. Customer loyalty and feedback

Thanks for sticking with us in 2020, [Ryan]. We look forward to serving you in 2021! Take a moment to tell us how we can improve: [URL]

Sending a holiday text message to customers

If you want to get noticed by your customers, an SMS campaign is well worth considering, not least because the average smartphone user checks their phone 63 times a day.

Whether it's Christmas, New Year, or Thanksgiving messages, you can boost customer engagement with a personalized SMS marketing campaign.

The holiday season is one of the best times to up your marketing game – and if you use an SMS marketing platform like Messente, you can easily send messages out in bulk. Use our holiday text message templates for inspiration and encourage your customer's family and friends to check out your business.

Not yet signed up to Messente? Create a free account today to discover how it works.

Raili Liiva
2021-10-26 00:00:00 UTC
2286048