The holiday season is upon us, and for many people, it presents a welcome end to what’s undoubtedly been a challenging year. With Thanksgiving, Christmas and the promise of a brand new year right around the corner, now is the time to engage with your customers and give them some holiday cheer.
In this article, you’ll find a range of jolly and joyful holiday text message templates that you can simply copy and paste into your SMS marketing campaigns, or tweak as you see fit. Before we get into these, check out our holiday text message tips to ensure your SMS campaigns are on track for success.
Holiday text message tips
Send at the right times
Be aware of the times when your target audience is likely to react well to a holiday text message, and avoid sending before 8 a.m. or after 9 p.m. in your audience’s geographical location. The optimal time to send text messages is between 10 a.m. and 8 p.m. This time window is when people are generally most active on their mobile device and more likely, therefore, to engage with your text.
If you want your subscriber to take a specific action, like shopping your Christmas gifts flash sale, schedule your SMS campaign ahead of time. Try sending a text before the flash sale starts to create a sense of excitement, and during the event itself to remind subscribers that time is running out.
Use dynamic fields within your holiday text message to automatically insert your customer’s name. Use deep data insights, if possible, to ensure your messages reflect your customer’s interests. Personalisation is an essential tool in any marketing campaign. According to research conducted by SmarterHQ, consumers crave personalisation with as many as 72% of survey participants saying they only engage with marketing messages that are tailored to their interests.
Use characters wisely
A standard text message consists of just 160 characters – and that’s a good thing because it makes sense to get your point across in as few characters as possible. It’s not only cheaper to send one message per subscriber (going over the character limit results in multiple messages), but it’s also easier to keep your customer’s attention by using a sprinkling of impactful words.
Think about it: some of the most powerful marketing slogans have been created with just a few words:
Apple – Think Different.
Coca Cola – Open Happiness.
De Beers – A Diamond is Forever.
And although you won’t be writing a slogan for your seasonal campaigns, consider the appeal that a few choice words can have. For inspiration, check out this list of power words that can boost your brand.
Another way to keep your messages concise is to use a link shortener when pointing customers to your website. Natural, unshortened hyperlinks are typically very long (between 40 and 100 characters), so these can take up precious space.
Include a strong call-to-action (CTA)
Before you set up your holiday text message, consider the action you want your customer to take. Do you want them to buy something? Visit your website? Leave feedback? Whatever you want your customer to do, give them a CTA that plainly tells them your intention. Examples of strong CTAs include, ‘BUY NOW’, ‘BROWSE STORE’, ‘GET 25% OFF’, ‘READ BLOG’ and ‘LEAVE REVIEW’.
Holiday text message templates
With those best practice tips in mind, take a look at these 15 holiday text message templates below along with the aim of each one.
Thanksgiving text messages
1. Customer retention
Happy Thanksgiving [Michael]! Thanks for your valued loyalty in 2020. Here’s 20% off your next purchase - apply code TG20 at checkout. [URL]
2. Boost web traffic
Thanksgiving might be different this year [Lucy], but you can still enjoy a slap-up feast. Gobble, gobble! Read [5 easy-as-pie turkey recipes]: [URL]
3. Brand presence and customer loyalty
Hey [Simon]. It’s time for us to give back. We’re donating 25% of proceeds to [charity] on Thanksgiving. Learn more: [URL]
4. Customer information
Hi [Molly]! Our phone lines are closed for the Thanksgiving holiday. But if you need help urgently, email us: [email] Holiday blessings!
5. Social media engagement
What key can’t open doors, [James]? A tur-key. It’s corny, we know! 🌽 Got a better one for Thanksgiving table conversation? Share it: [social media link].
Christmas text messages
6. Brand presence, customer engagement and sales
‘Tis the season… to be shopping! [Rachel], view our merry and bright gift guides for [book addicts, dog lovers, aspiring chefs] and more. [URL]
7. Seasonal sale
[Marcus], get your Christmas shopping wrapped up with our 24-hour store-wide flash sale! Get 50% off selected items. But HURRY, time’s running out! [URL]
8. Customer loyalty
[Kate], you’re on our nice list! Here’s a Christmas treat you won’t want to miss – 50% off [any beauty treatment] in Jan. Book now: [URL]
9. Christmas greeting
🎄 Season’s greetings, [Liam]! At this most wonderful time of the year, we wish you a joyful and peaceful Christmas. Eat, drink and be merry!
10. Customer information
Happy Christmas, [Sara]! We’re operating reduced opening hours over the festive break. Check out our website for details: [URL]
New Year text messages
11. New year greeting
From all of us at [company name], we’d like to wish you and your loved ones a happy, healthy and prosperous New Year. 🥳
12. Boost web traffic
Happy New Year, [Brandon]! May this year be a helluva lot better than the last one. Read our inspiring tips on getting 2021 off to a great start: [URL]
13. January sale
[Kyle], our New Year sale has been extended until Jan 10th! Epic bargains galore across all [clothing, footwear and jewellery] lines. Shop now: [URL]
14. Brand presence – company vision
Hi [Ally]! As a premium account holder, we’re excited to tell you about these no-strings-attached perks that’ll benefit you in 2021. Read more: [URL]
15. Customer loyalty and feedback
Thanks for sticking with us in 2020, [Ryan]. We look forward to serving you in 2021! Take a moment to tell us how we can improve: [URL]
Sending a holiday text message to customers
If you want to get noticed by your customers, an SMS campaign is well worth considering, not least because the average smartphone user checks their phone 63 times a day.
The holiday season is one of the best times to up your marketing game – and if you use an SMS marketing platform like Messente, you can easily send messages out in bulk. Use our holiday text message templates for inspiration and to save you time.
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