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How Retailers Can Attract Customers with SMS Marketing?

  BONUS MATERIAL: The Psychology of SMS Marketing

SMS marketing might feel like it is being replaced with messenger marketing, but SMS sales are still very much real. By using a variety of techniques, you can put SMS marketing to good use. Here is how retailers can attract their customers through SMS marketing.

#1 Customer Loyalty Programs

Customer loyalty programs are meant to retain more customers, but they can also be used as a part of your campaign to attract more new customers. This can be done by repurposing your customer loyalty program into a referral program – or a partial referral program – which rewards those who successfully refer others to your business.

For example, if your program is based on points that your customers get every time they make a purchase, you can also add an option to get points for referring a friend who uses a special promo code for their purchase. The friend gets a discount while the customer who referred them gets a certain number of points onto their account.

Still, you can separate your loyalty and referral programs if you don’t want to be mixing the two. But both can be used with SMS marketing. You could send a special promo link to your customer who then sends that link to the friend they want to refer – as simple as that.

#2 Coupons and Special Offers

Coupons and special offers like discounts and gift codes are incredibly popular with customers. Everyone loves saving even a few dollars – some people are saving for a new smartphone while others just feel happier when they know that they are not paying too much for a product that could perhaps cost less than it actually does.

SMS marketing can be used to send out such coupons and special offers to attract more new customers. In a way, this is similar to the referral program, but instead of having your existing customers send the promo codes, you are the one sending them directly. Both ways are effective, so what you choose really depends on your circumstances and needs.

Remember that you shouldn’t be too clingy with your SMS marketing because it can backfire. If you sent several messages with special offers and got no response, perhaps it’s better to direct your attention to other potential customers.

#3 News and Product Updates

News and product updates can also be very effective in capturing the attention of new customers while also improving your customer retention. That being said, not everyone likes receiving messages about news and product updates, so you need to make sure that you only send them to the customers and potential customers who will enjoy them.

Most of the time, you will want to send only a certain number of messages per week. For example, you can send three or four messages with the most important news or updates. Alternatively, you can send one such news and updates message at the end of each week summarizing everything that has happened.

A good idea would also be to combine your news and product updates with the aforementioned coupons and special offers. Do you have a sale? Or maybe you have a discount for a particular product for everyone? That’s worthy of the news!

#4 Event Alerts and Invitations

Events can be anything from online webinars to offline conferences and festivals. If you participate in these or organize them, you can use SMS marketing to send invitations and reminders about these events to your existing and potential customers. There are several reasons why events could be useful.

Firstly, you will be able to get extra exposure and find new partners like other retailers who would want to collaborate with you. Secondly, you can interact with your customers who might be interested to ask questions about you and your products which can further improve your reputation. Lastly, you can find new customers among those who are attending these events as long as you manage to present yourself well and maintain a good brand image.

#5 Customer Support and Service

Customer support and service can be provided via phone, email, or even live chats on your website. However, you can also do it with the help of SMS marketing. There are some things you need to remember when customizing your SMS marketing for customer support:

  • You need to make sure that your customers are aware that there are several channels they can use to get customer support.

  • You should also make sure that you create a certain “logic” for your SMS marketing. So, for example, when someone sends “Help” to your customer support number, they will receive an automatic message with the next options.

  • You need to have the option for your customers to talk to a human even if you primarily offer automatic responses as a form of customer support. If you already use chatbots and live chats on your website, then you pretty much know the logic.

#6 Social Media Integration

Last but not least, you can integrate SMS marketing with social media marketing to create an even more powerful strategy. Here are some things you can do to integrate the two:

  • Cross-promote your social media accounts in your SMS messages while also promoting your SMS marketing on your social media accounts. This way, you will be getting customers from both channels on both of these channels.

  • Send similar content to both of these channels to reduce the amount of work you need to do every time you are trying to create something new. This will save you both time and money.

  • Tease pieces of content in your SMS messages and send a link to view the full content on your social media profiles. This will connect the two even more allowing you to develop a tighter relationship between them and spark the interest of your audience. 

Final Thoughts

To sum up, SMS marketing can be a very effective marketing technique that you can incorporate into your strategy as long as you understand the nuances of this tactic and learn how to use them to your advantage. 

Mary Hunter
2020-06-12 00:00:00 UTC