Customer Stories

Sun Finance Group uses Messente as an in-house expert on messaging

Sun Finance Group is a rapidly growing financial services provider specializing in short-term loans. By partnering with Messente for over 7 years, they have optimized their customer journey across 9 markets, ensuring fast, seamless communication from loan application to repayment.

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Quick Summary

Dive into the details of how Sun Finance Group leveraged Messente's messaging solutions to transform their customer communications. Learn how this partnership enhanced customer experience and drove efficiency across multiple markets.

Challenge

Multi-market messaging complexity with compliance and delivery issues

Solution

Messente platform with smart routing and real-time analytics

Impact

99.9% uptime
35% cost reduction
enhanced engagement

Sun Finance Group

Fintech

Global Enterprise

A2P Messaging

Sun Finance Group is a rapidly growing financial services provider specializing in short-term loans. By partnering with Messente for over 7 years, they have optimized their customer journey across 9 markets, ensuring fast, seamless communication from loan application to repayment.

Messente Products Used

RCS

SMS

3 bn+

Loans issued

16.5m+

registered customers

1400+

employees worldwide

Messaging Use Cases

Sun Finance uses business messaging for timely communication with clients, customer verification and effective marketing.

Client Verification

Timely Notifications

Effective Marketing

The challenge: inconsistent response times and accountability

The competitive market and the need for speed and convenience make Sun Finance search for high-quality partnerships, rather than just service providers.

When a business message delivery fails, the consequences are significant. Potential clients may abandon the registration process which leads to lost business opportunities. Existing clients may miss critical updates, leading to brand damage and potential financial losses for both the client and Sun Finance.

With previous providers, Sun Finance experienced inconsistent response times and wait periods, and fluctuating data quality.

If the SMS provider doesn’t know what the issue is, who does then? I don’t feel 100% confident that the issue will be solved.

Zane Keiša

Hub Chief Operating Officer

The solution: Messente stepped in as an in-house expert

Sun Finance expects excellence and knowledge from the messaging provider, which Messente has provided for more than 7 years.

Messente stepped in as a partner with smart routing and optimal messaging prices.

With an established Slack channel and an account manager, Messente
helps Sun Finance resolve issues, minimize down-time and prevent client losses faster than before.

With previous SMS provider

Low reliability

Inconsistent response times and wait periods

Delayed support

Areas for growth in expertise and accountability

Limited proactivity

Fluctuating data quality

With

High reliability

Personal and effective support in minutes

Responsive and Solution-Oriented Support

Expertise and ownership over problems

Advanced Tracking and Optimization

Reliable data analytics

The results

7 years

of partnership

Messente and Sun Finance have established a strong partnership.

Reliable Data

For better decisionmaking

Fast and Reliable Support

Quick resolution of issues has minimized downtime and reduced the risk of losing clients.

Expertise and Ownership over Issues

With a co-joined Slack channel and an account manager, Messente has become a strong partner, ensuring problems are promptly and effectively addressed.

Reliable Data for Better Decisions

Accurate data has enabled Sun Finance to measure delivery rates and campaign performance more effectively, leading to improved operational outcomes.

Messente is one of our shortlisted providers primarily because of three factors: delivery, service, and price. Things happen fast and we expect our partners to act like they are part of our business.

Zane Keiša

Hub Chief Operating Officer