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Yolo Group scales messaging in regulated markets with Messente

Yolo Group is the parent company of some of the world’s most trusted gaming brands. 
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    Quick summary

    SMS is important for onboarding new customers in the gaming industry, but it faces strict regulations.

    Challenge

    Highly regulated industry with limited customer communication channels

    Solution

    A multichannel global solution that lets businesses send OTPs anywhere in the world

    Impact

    • New market launch in 2 hours
    • 400+ OTPs sent daily
    • 190+ markets available

    Yolo Group

    iGaming
    Yolo Group is the parent company of some of the world’s most trusted gaming brands.

    SMS
    Verigator
    #1
    licensed online casino in the world
    800+
    employees
    30+
    products

    User journey

    For their online gambling platforms, Yolo Group uses Messente's Verigator product to send one-time passwords (OTPs) with a pre-registered Sender ID. This enables them to verify customers in all parts of the world without the need to register in every country.
    They have enabled a fallback loop to Viber or WhatsApp in countries where it’s a better alternative to SMS.
    Yolo Group also uses SMS to send relevant marketing messages to verified customers.
    Sign up
    A user signs up on a Yolo Group platform
    Verification
    Yolo Group sends an OTP for ID verification
    Success
    The user continues the signup process
    Engagement
    Yolo Group sends promotional messages to engaged customers
    Retention 
    Yolo Group ensures longer customer retention

    The challenge: the gaming industry is highly security-conscious

    The global gaming industry is booming — but both governments and users are on high alert for fraud.

    • Users don’t trust platforms that don’t offer 2FA options.
    • Governments strictly regulate the types of messages that can be sent.
    • Messages with low deliverability remove trust and result in lost revenue.
    Yolo Group’s team has been in the online gambling industry for years, so they know that SMS is an easy way to verify and build trust with users.
    The online gaming market is really saturated these days, and our customers get messages from a variety of different places. We needed a tool that could reliably deliver messages that looked professional and trustworthy.
    Piotr Trybus
    CRM Operational Lead

    The solution: use Verigator to send OTPs globally

    Yolo Group has partnered with Messente from the start because of our Verigator product: an instant multichannel global solution that lets businesses send OTPs anywhere in the world, even in markets that usually require local representation.
    While they originally came to Messente because of our transparent pricing structure, they have stayed customers because of our reliable delivery rates, customization options, and proactive customer support.
    Messente is Yolo Group's main messaging provider
    Main SMS provider
    They partnered with Messente because the Verigator product lets them send OTPs in strict markets globally, and have stayed a customer because of how quickly they can send messages in a tightly regulated industry.
    With
    Global reach
    OTPs to every market in the world
    Multichannel approach
    Multiple channels accessible at once
    Growth
    400+ verified users every day

    2 hour
    Launch time
    When Yolo Group needs to open up a new market, Messente's account manager can help them do it in just a few hours. Registering a Sender name in hard-to-reach markets could take over 6 months to happen. With Verigator, we’ve already done the pre-work and you can open new markets in hours.
    400+
    OTPs sent daily
    190+
    Available markets
    Yolo Group can now focus on growing their business and have peace of mind with sending messages.

    With integrating Messente’s API into their CRM, they also send branded marketing messages to users in order to improve retention.

    Yolo Group can now trust their messaging infrastructure to reliably deliver key, business critical messages. Thanks to Verigator, they can easily scale their trust building 2FA efforts to any country on the planet — and keep regulators happy at the same time.
    Piotr Trybus
    We have a very good cooperation with Messente. The team is responsive and helpful. We don’t have to wait a long time for an answer to our questions. Messente is really hands-on and involved with everything.
    Piotr Trybus
    CRM Operational Lead

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