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Tise saved €8,000 per month by
eliminating artificially inflated
SMS traffic

Tise is a secondhand marketplace focused on fashion and lifestyle items. The team uses SMS for two-factor authentication during the onboarding flow.
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    Quick summary

    Tise’s monthly messaging bill skyrocketed after AIT attacks, prompting them to seek a new messaging provider. Messente's account manager detected abnormal traffic patterns and AIT attacks targeting Tise. 

    Challenge

    Flooded with artificially
    inflated traffic (AIT)

    Solution

    AIT prevention
    with Messente

    Results

    8000€ saved each month

    Tise

    E-commerce
    Tise is a secondhand marketplace focused on fashion and lifestyle items.
    SMS
    200M
    NOK raised in 2022
    100+
    employees
    $37.6M
    in funding

    User journey

    Tise uses Messente to onboard users at an affordable rate. Tise also uses SMS verification to ensure tracking notifications are sent to the correct phone number.
    Sign up
    User signs up with Tise and chooses SMS verification
    Verification
    Tise sends an SMS to confirm the user’s ID
    Onboarding
    Tise’s customer ontinues with onboarding
    Tracking
    User wants to add a phone number for parcel tracking
    Authentication
    Tise sends an authentication message via SMS

    The challenge: Tise’s monthly bill skyrocketed due to AIT attacks

    After getting a bill for €10,500 just for business messaging, Tise’s team discovered they were being attacked by artificially inflated traffic:

    • Tise went from sending roughly 2,000 messages a day to 12,000
    • SMS requests would come at irregular times, like 3 seconds after midnight on New Year’s Eve
    • “Users” would request messages multiple times from the same phone number
    Messente helped us understand what was going on
    with our SMS. From the moment they contacted us,
    it didn’t take us long to realize that we were
    experiencing an illegitimate usage pattern.
    Axel Franck Næss
    Co-founder and Chief Technology and Product Officer

    The solution: AIT prevention with Messente

    After realizing that 80% of the traffic they were experiencing was artificial, Tise came to Messente.
    We dug into the data to determine which traffic patterns were “normal and which ones were unexpected.

    As we worked to diagnose the root cause, we monitored Tise’s traffic. If there were any big spikes in traffic that seemed irregular, we let the team know immediately.
    Once we understood the problem, we helped Tise develop a plan to reduce their costs:
    • We set up country blocks in regions outside of Tise’s operations
    • We added filters to reduce fraudulent traffic from approved regions
    • We continued to monitor and search for AIT
    With the previous SMS provider
    AIT attacks
    Flooded with artificially
    inflated traffic (AIT)
    False messages
    300K+ messages a month to artificial phone numbers
    Skyrocketed bills
    €10,500 monthly bill surprise
    With
    No more AIT
    active protections against artificially inflated traffic (AIT)
    Real messages to real people
    100K messages sent per month to real people
    Predictable costs
    No bad surprises in monthly bills

    The results

    -80%
    Reduction of traffic
    €8000
    Saved per month
    200,000
    Less messages per month
    With the new country blocks in place, Tise saw a dramatic drop in traffic and costs, while conversion rates returned back to normal levels.

    Traffic dropped from 12,000+ messages per day to around 2000. The monthly bill dropped from over €10,000 to between €1,500-€2,000, depending on the actual monthly usage.
    Axel Franck Næss
    SMS is something we just want to work. When it doesn’t work, you feel the pain almost immediately. But when it does work, it’s almost invisible. With Messente, SMS is just there, operating as it should be, which we really appreciate.
    Axel Franck Næss
    Co-founder and Chief Technology and Product Officer

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