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TriveCredit stays ahead of the competition with Messente

TriveCredit is a digital finance company specializing in providing payday loans. They leverage a highly automated system to offer
instant credit to their customers, ensuring all operations run smoothly.
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Table of Contents

    Quick Summary

    Challenge

    • Low SMS delivery rates
    • Delayed support responses
    • Limited proactive issue management

    Solution

    • Responsive and proactive support
    • Reliable delivery of marketing and transactional

    Results

    • Increased delivery
    • Enhanced competitiveness
    • Effective conversion tracking

    TriveCredit

    Lending
    TriveCredit is a digital finance company specializing in providing payday loans.
    SMS
    >1 million
    users in banking, credit and payments
    >70
    employees
    >20+
    products offered to clients

    User journey

    Sign Up
    User signs up with TriveCredit
    Verification
    User is verified with an OTP (onetime password)
    Log In
    Customers log in and get a loan instantly
    Retention
    TriveCredit sends automated marketing and transactional messages to verified active users
    Information
    Clients are upto-date with allservices and offerings

    The challenge

    TriveCredit faced several challenges with their previous SMS provider, including low SMS delivery rates, delayed support responses, and
    limited proactive issue management.

    These issues hindered their ability to provide instant credit services and maintain competitiveness in a saturated market.
    Each time we were asking the support of the previous provider, they were saying it's a problem on the operator side. I'm not here to hear the problems, I need solutions.
    Mesut Mutlu
    Product Director

    The solution

    Messente offers a comprehensive SMS solution that addresses TriveCredit's challenges. By ensuring high SMS delivery rates, providing responsive and proactive support, and enabling reliable delivery of marketing and transactional messages, Messente significantly improved
    TriveCredit's communication and operational efficiency.
    Messente's partnership has proven vital in helping TriveCredit maintain its market position and deliver exceptional services to its customers, highlighting the importance of reliable communication channels and responsive support in the digital finance sector.
    Low Reliability
    Frequent issues with SMS delivery rates impacted customer access to accounts and
    overall user experience.
    Delayed Support
    Support responses were unhelpful, often
    resulting in delays in problem resolution.
    Limited Proactivity
    Lack of proactive communication and issue resolution, causing TriveCredit to discover and address issues themselves.
    With
    High Reliability
    Achieving an average of 95% SMS
    delivery rate, ensuring OTP and
    transactional messages reach
    customers promptly, which is
    crucial for instant credit services.
    Responsive and Solution-Oriented Support
    Messente provides a dedicated
    Slack channel for real-time support
    and resolves issues proactively,
    ensuring minimal disruptions.
    Advanced Tracking and Optimization
    TriveCredit utilizes campaign tags in SMS links for tracking conversions and running A/B tests, with Messente ensuring reliable delivery of these messages.

    The result

    95%
    Delivery rate
    High delivery rate ensures smooth operations to TriveCredit.
    1 500 000
    Messages sent per month
    1 hour
    Average response rate from Account Manager via Slack
    Since adopting Messente, TriceCredit has been able to send over a 1 500 000 SMS messages per month with a high 95% delivery rate. By maintaining high SMS delivery rates, TriveCredit has kept their services competitive and up-to-date.

    Thanks to Messente's solution, TriveCredit has been able to improve their system reliability, ensuring smooth operations and enhanced customer satisfaction.
    Mesut Mutlu
    We keep using Messente, because you come to us already with a solution, not with a problem.
    Mesut Mutlu
    Product Director

    Have a responsive partner for your most critical messaging needs

    We're here to help you build the most effective messaging strategy possible. Get in touch to learn more about how we can help you do your business in a smarter way.

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