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Get Started with Texting Online in 4 Simple Steps

         BONUS MATERIAL: The Psychology of SMS Marketing

SMS is well known for being a fast and efficient tool for engagement. Not only can text messages help you get new customers or clients and retain existing ones, but they can also help you deliver important internal communications quickly and reliably. If you’re looking to get started with texting online, the good news is that it couldn’t be easier!

This article explains how you can get started texting online in minutes. But first, let’s look at how SMS can be used successfully by businesses.

Use cases for texting online

An online texting platform is ideal for businesses that need to carry out mass text messaging - where a single text message is sent to many subscribers at the same time. It’s also useful for sending out important updates and reminders. Take a look at these use cases below.

Promotional offers

Sending out a quick text to your entire subscriber list (or specific groups) when you’re running a flash sale or want to push a particular product or service, could help you bring in extra revenue. According to data from Digital Marketing Magazine, a surprising number of people - 75% in fact - would like to receive offers by text. Furthermore, various sources report that text messages achieve a 45% response rate. 


Examples:

FLASH SALE! Massive savings this weekend only. Up to 50% off all footwear when you order online. Don’t miss out! [URL]

Great news! As a valued ‘Essential’ plan customer, we’d like to offer you a free trial of our ‘Premium’ plan for 30 days. Upgrade now. [URL]

Customer service updates

Because text messages are highly visible and short enough to digest easily, they’re perfect for sending out order confirmations and delivery updates. These types of communications are essential for managing customer expectations and helping to avoid chasing enquiries.

Examples:

Hi Ana. Thanks for your order! It’s now being processed. We’ll send you another update once it’s been dispatched. View order details: [URL]

Hi Ana. Your order has left our central depot and is now on its way to you. Expect delivery between 2-4pm. Not going to be in? Rearrange delivery: [URL]

Appointment reminders

Non-attendance at appointments is a problem for many private and public sector organisations. Hospitals, for instance, see many GP hours wasted each year because of no-shows, while beauty and hairdressing salons lose a significant amount of revenue when clients don’t turn up.

SMS is ideal for communicating time-sensitive information like appointment confirmations. You can also use SMS appointment reminders to offer the recipient a way to rearrange if needed.

Examples:

Hi Xavier. Your dental appointment is on 03/02/21 at 10.30 am. If you miss it, we will still need to charge you. Need to rearrange? Call: [NUMBER].

Hello Pamela! Just a reminder that your hairdressing appointment is at 2 pm on 05/02/21. Please call us if you can no longer make it. [NUMBER].

Emergency alerts

Time is of the essence if you need to spread the word about an emergency situation. A power outage, flood or break-in at the company premises could each result in employees suddenly needing to work from home. A single text to all staff would ensure that no-one turns up on-site unnecessarily.

Examples:

URGENT! Power outage at head office. All staff to work from home until further notice. Contact your line manager for more details.

Please be advised that the main building was broken into overnight. Please work from home and change your system passwords ASAP for security.

Texting online: steps to getting started

To give you an idea of just how easy it is get started with texting online, we’ll explain how to do this using Messente.

Step 1 - Create an account (free)

Register with Messente to create an account - it takes just a few seconds. You don’t need to submit any payment details. Creating an account lets you explore Messente’s dashboard and see how easy it is to set up SMS campaigns. We’ll even give you some free credits to try out the system and start texting online.

Step 2 - Create your first text message

Before you can start texting online with Messente, you’ll need to apply for a ‘sender name’ or you can use your own phone number. For the purpose of a test message, we recommend the latter option as this will enable you to get going quickly. When you use your own phone number, you’ll be prompted to verify it via the dashboard.


Then head over to the ‘Messaging’ tab and compose your first text message. Use your own phone number in the ‘To’ field, and then in the ‘Message’ box, type your text (up to 160 characters). Use the ‘Preview’ button to see what your text looks like. When you’re finished, click ‘Send’.


Sending text messages online with Messente


Step 3 - Create groups of subscribers

To start texting your contacts online, you’ll need to upload them to Messente. Click on the ‘Phonebook’ tab and create your first group of subscribers. You can upload your contacts via a CSV file, or just copy and paste a list of numbers. You can also add individual contacts, rather than a list - a useful feature if you need to send one-off messages to certain people.

Note - you’ll need to get explicit permission from your subscribers before you can begin messaging them. Otherwise, you could find yourself in breach of data protection regulations, like the GDPR, or the Telephone Consumer Protection Act (TCPA).

Step 4 - Send SMS campaigns

Once your contacts are uploaded, you’re ready to start texting online for real. Simply choose a group of contacts and create your text message just like in step 2 above. You’ll need to add more credits to your account to send out texts in bulk. You can see the cost of your campaigns before you send them.

Creating contact groups with Messente for texting online


Get started with texting online today

Compared to other marketing and communications channels, SMS is incredibly simple, not least because you don’t have to invest a lot of time in putting your message together. You only have 160 characters to play with after all.

If your business needs to boost sales, increase customer loyalty or deliver time-sensitive information, an online texting service like Messente can help you do this efficiently and cost-effectively. Don’t forget, you can get started for free! Create your Messente account here.

Mārcis Jurisons
2021-02-02 00:00:00 UTC
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