Forgoing the need to integrate network operators everywhere you need messages delivered is one of the main advantages of using a global messaging platform. Each connection includes legalities, which includes reviewing several agreements and negotiating terms, and technical tasks, like setting up the connections. So, a single company going through this process on their own would invest a lot of time doing things that have already been done by a messaging platform. Also, the company would end up with higher pricing from network operators, as it has much less traffic.
However, there is one more component, which is often overlooked.
Nearly every network operator has varying business processes, restrictions, and regulations outlining how messages can be sent through their network. The variations are typically due to imposed legislation to the local region, or the networks.
From the perspective of a multi-national company sending PIN codes and messages to several countries, different regulations in different markets for the doing the same thing usually don’t make much sense, right?
Well, renegotiating some of these local rules and regulations to limit variations with in regions is a significant responsibility of Messente’s network integration team.Below are a few common examples of some regulations still encountered in some countries and their reasoning.
Registered sender names only.The requirement to whitelist every sender name used with the network operator usually exists due to either the operator itself, or a central government agency, needs to have a simple way of tracking every message back to its original sender. While easier methods now exist, the requirement still applies in several countries.
Sender name restrictions.Many mobile networks and countries restrict the types of sender names. The reasons for this restriction varies, depending on what is allowed.
Some countries and networks only allow active long numbers (regular mobile numbers) as sender names, so that the recipient of the message has a simple and direct way to contact the sender. On the other hand, there are regulations that require letters in the name, so that companies and brands identify themselves. Lastly, laws may only allow for short codes, which are 3-6 digit numbers that must be licensed by a network operator or government agency (911, for example.)
Restrictions are created, again, to easily indicate between commercial messages and phone-to-phone messages, as well as tracking a message back to the original sender.
Sender info included in the message text.
There is a requirement in some
countries to include sender info in the body text of every message. One can see
how this can limit SMS messaging, as the identity information diminishes the available
characters of the text.
Most mobile network operators require their clients and messaging partners to prove that strong spam prevention mechanisms in place, whether it be to stop messages from being sent repeatedly, or technical problems that result in unwanted messages accidentally being sent. While, it is a reasonable requirement, the definition of spam messages also considerably vary by region.
Overall, while SMS is a
ubiquitous technology, the business application of SMS messaging create
complexities, as commercial use is regulated with various laws depending on the
country or mobile operator. The goal at Messente is to provide clients a
unified experience through our services across all markets, so that single
businesses alone don’t have to reinvent the wheel.