9 out of 10 consumers want to use messaging to talk to businesses – and native SMS is the preferred app to do so. This is excellent news for business owners because SMS offers astonishing open and response rates – making it the ideal channel for effective and impactful customer communications. In this article, discover the critical components of a business SMS, plus see 75 text message templates to help you get started texting quickly.
Crucial parts of a business SMS
Text messages are very short – only 160 characters. This means you have to get your message across succinctly. Use powerful words, but above all, make sure your message is clear and tells your customer or client what you want them to do. Try to include:
The recipient’s name – personalising your text will grab their attention.
A call-to-action (plus a web link or a phone number).
Your company name.
If you’ve signed up for Verified SMS, you won’t need to include your company name as it will be displayed (along with your logo) with every text you send. Note that you will need to include an opt-out/unsubscribe link if sending marketing texts.
Using Messente, you can personalise your text in more ways than just the recipient’s name. For instance, you can tailor your message to mention products or services your customer has purchased or appointment times they’ve booked. Whatever data you hold about your customers, you can pull it through into your text message template with our dynamic ‘tags’ feature.
Business text message templates – general use cases
To kick off our list of 75 text message templates, we’ve started with some general ones covering marketing, sales management, confirmations, reminders, customer service and internal communications, and emergency alerts. Check them out below.
SMS marketing text message templates
1. New product launch
Just arrived in-store! [Product] is the latest addition to our shelves and customers are already raving. Browse online: [URL]
2. Flash sale notification
Don’t miss our Black Friday sale, [Name]! Get up to 50% off selected products – sale starts Friday and ends on Monday! Hurry while stocks last! [URL]
3. Special offer text
Hi [Name], this week only, we’re running a deal where you can buy one, get one free on all [Product Type]! Don’t miss out - buy online now: [URL]
4. New customer welcome offer
Hey [Name], great to have you on board! Take 10% off your first order with us. Enter code: 10OFF at checkout.
5. Customer retention text
We value your custom [Name]! As a thank you, take 10% off your next order with code 10OFF. Code valid till end Oct.
6. Win-back customer text
Hey [Name], we’ve missed seeing you around! Can we tempt you back with a 15% discount on your next order? Browse our store: [URL]
7. Back in stock text
Guess what [Name]? Our popular [Product] is now back in stock! And it’s selling like hotcakes. Order now before it’s too late! [URL]
8. Price drop text
Remember that [Product] you added to basket recently? It’s now priced at 40% off! There’s never been a better time to buy. See it here: [URL]
9. Review request
Hi [Name], how did you like [Product/Service]? Please take 5 mins to leave us a review here. Your feedback helps us improve and grow. [URL]
10. Newsletter sign up
Be the first to know about the latest news, events, deals and discounts from [Company]! Sign up for our monthly email newsletter here. [URL]
11. Cross-sell promotion
Hey there [Name], we noticed you’ve bought [Product 1] recently. Did you know we also sell [Product 2] – it’s the perfect pairing! [URL]
12. Up-sell promotion
Did you know that for just [Price] more per month, you can get access to [Benefit]? Read more about upgrading on our website: [URL]
13. Giveaway text
Hey [Name], we’re giving away 3 x [Products] worth $50 each! For a chance to win, text the word GIVEAWAY to [Shortcode].
14. Grow social media following
For ideas on how to use your new [Product], check out our Instagram page! We post inspirational pics every other day: [URL]
Sales management text message templates
15. Following up after missed phone call
Hi [Name], we called you today to check your life insurance policy still covers your needs. We’ll try again tomorrow or call us back on [Number].
16. Responding to a request for a quote
Thanks for requesting a no-obligation quote [Name]. Our Agent [Name] will be in touch soon with more details.
17. Explaining product/service features and plans
Hey [Name], thanks for asking about our new premium plan. Read this blog which explains the key features so you can check whether it’s right for you. [URL]
Confirmation text message templates
18. Order confirmation
Thank you for your order [Name]. To cancel or amend your order, or to track delivery progress, log into your account here: [URL]
19. Event booking confirmation
Thanks for booking our online seminar on Thursday at 10am. Instructions on how to join the seminar will be sent by email. See our FAQs here: [URL]
20. Appointment confirmation
Your appointment has been booked for [Time] on [Date]. Please call us at least 48 hours in advance if you need to rearrange. [Number]
21. Delivery confirmation
Great news! Your package ref: [Number] has been delivered. Click here to see photographic proof of delivery. [URL]
22. Information received confirmation
Hi [Name], we have safely received the supporting documentation for your loan application. We’ll let you know asap whether your application has been successful.
23. New subscriber confirmation
Hi [Name], welcome to the club! You’ll now be among the first to know about our special offers and discounts. Here’s what to read now: [URL]
Reminder text message templates
24. Appointment reminder
Hi [Name], this is a reminder about your appointment at [Time] on [Date]. Please arrive 5 minutes early to fill in some forms.
25. Event reminder
Only 2 days today until our fantastic online seminar! We can’t wait to see you on Zoom at 10am. Joining instructions have been emailed already.
26. Sale reminder
Our flash sale is now in full swing – only 10 hours left to bag incredible savings! Browse all sale items here: [URL]
27. Abandoned cart reminder
We took a peek at your shopping cart, and we like your style [Name]! Don’t forget to complete checkout online – only 3 [Product] left in stock! [URL]
Customer service text message templates
Hi [Name], thanks for signing up. Log into your account to view your pricing plan, features, FAQs and video tutorials. [URL]
29. Helping with common issues
Hi [Name], sorry to hear you’re having trouble logging into your account. Follow this step-by-step tutorial to fix the problem. [URL]
30. Asking for customer information
Hi [Name], thank you for starting a loan application with [Company]. We need one more identification document. Please upload a copy of your passport here: [URL]
31. Responding to complaints
We’re sorry that you’re dissatisfied with our service [Name]. We’ve received your complaint and will address your issue within 48 hours.
32. Update on customer query
Hi [Name], your query is being dealt with by [Agent]. You can track the progress of your query via our online portal: [URL]
33. Refund notification
Hi [Name], as per your request, we have now issued a full refund of [Price]. Please allow up to 5 working days for the payment to clear in your account.
34. Service cancellation
We’re sorry to see you go [Name]. We have now cancelled your recurring subscription. You’re welcome back at any time. Sign up again here: [URL]
35. Customer service survey
We hope we resolved your query satisfactorily today [Name]. Please take 2 mins to fill in this brief survey to tell us how we did. [URL]
Emergency alert text message templates
36. Road traffic accidents and delays
Urgent! Motorway closed at junction 42–45. Substantial delays; please find another route.
37. Flood warnings
Flood warning! The river has burst its banks, and heavy rain and thunderstorms are forecast for the next 48 hours. Be prepared to evacuate your homes.
38. Weather warnings
Emergency! Hurricane Ada set to hit the coastline. All local residents advised to evacuate to [Location]. Only take strictly necessary belongings with you.
39. Terrorist threat
Urgent: bag unattended on level 4. Suspected bomb threat. Evacuate the building by your nearest exit NOW. Leave your belongings. Gather at location A.
Text message templates for internal communications
40. Meeting request
To all staff, please be aware your presence is required in the main conference room at 4pm tomorrow for a company announcement.
41. Last-minute meeting cancellation
Dear team, please note this afternoon’s marketing meeting is now cancelled due to the room being double booked. A new diary date will be sent out shortly.
42. Overtime request
Hi all, we’re two nightshift staff down next week. Can anyone cover Tues–Thurs, 10pm to 6am shift? Reply Y/N.
43. Security alert
Urgent: please note there was a break-in last night in the IT department. Equipment has been stolen, possible data breach. Please change passwords immediately.
44. Power outage
Dear all, there is a power outage at HQ. Electricity and phone lines are out. Please work from home today until further notice.
Industry-specific text message templates
Now let’s look at text message templates that cover a range of industries such as education, automotive, property sales, beauty, health and fitness, and recruitment.
Text message templates for educational settings
45. School closure
Dear parents, [School Name] will be closed on [Date] for a teacher training day. Children should return to school on [Date].
46. Fundraising request
Dear [Parent], we need to raise $500 for a new school library and have several fundraising opportunities. Learn more and donate online: [URL]
47. Important reminders
A reminder that it’s school photo day on [Date]. Please ensure your child comes to school in full uniform! Sample photos sent home at the end of the week.
48. Lesson plans
Dear [Student], an extra lecture on [Subject] is scheduled for [Date]. Take this lecture for extra course credits.
49. Request for volunteers
Parents, we need your help at the Christmas Fair! Can you run a stall, donate goods, sell tickets or handle refreshments? Reply Y/N.
50. Covid-19 alert
Dear [Parent], [Child Name] has been exposed to coronavirus. Please monitor her for symptoms. If any appear, she must isolate immediately for 10 days.
Estate agent/property sales text message templates
51. Property viewing confirmation
Great news! You’re booked in to [Property Address] at [Time] on [Date]. Our agent will meet you outside the property. Call to rearrange or cancel. [Number]
52. Property viewing reminder
Hi [Name], just a reminder that you’re booked in to view [Property Address] tomorrow at [Time]. We’re looking forward to showing you around.
53. Offer acceptance text
Hi [Name], your offer on [Property Address] has been verbally accepted by the seller! We will send your offer letter by email. Please sign and email back.
54. Property purchase/sale progress
Hi [Name], your property purchase is close to completion. We are just awaiting a completion date from the seller.
Automotive industry text message templates
55. Vehicle repair booking confirmation
Hi [Name], Carl’s Tyre Shop here. We’ve booked your vehicle in to have replacement tyres fitted at [Time] on [Date]. Please park in Bay 2.
56. Vehicle service reminder
Hi [Name], a courtesy reminder that your BMW is due for its annual service. Please call our Vehicle Servicing Dept. to book in.
57. New vehicle marketing promotion
Hey [Name], you’ve had your KIA for 3 years. Is it time to upgrade? Check out our range of new and used motors online: [URL] Extended warranties available.
58. Vehicle finance promotion
Spread the cost of a new car with our brilliant finance deal: 3 years interest-free with a 10% deposit. Call our sales desk for details. [Number]
Text message templates for beauty salons
59. Booking confirmation
Hi [Name], thanks for booking a neck and shoulder massage on [Date] at [Time]. We’re looking forward to pampering you! Need to rearrange? Call us on [Number].
60. Booking reminder
Hi [Name], a reminder that your neck and shoulder massage is tomorrow at [Time]. Your therapist, Amanda, is looking forward to meeting you.
61. Cancellation confirmation
Hi [Name], we have cancelled your neck and shoulder massage as requested. Want to rebook? You can do so online: [URL]
62. Treatment promotion
Hi [Name], we have special offers on nails during October. Get a full set of extensions at 20% off, or book a manicure with free nail polish. Book now: [URL]
63. Seasonal promotion
New year, new look? Kick off January with a fabulous new hairstyle. Half price with our junior hairdresser from 5-20 Jan only. Book now: [URL]
64. Special event
Hi [Name], why not treat that special lady in your life to our Mother’s Day ‘Top to Toe’ package. Free glass of champagne included. Learn more: [URL]
Health and fitness text message templates
65. Member welcome text
Hi [Name], welcome to Energy Gym. We’re thrilled to have you as a member. Book your gym induction and view our fitness classes online: [URL]
66. Class/session reminder
Hey [Name], a reminder that you’re booked onto spinning class tonight at 7pm. Need to cancel? Call [Number] as we’ll give your slot to another member.
67. Last-minute slot availability
Hi [Name], we’ve just had a cancellation for Zumba this evening! Want the slot? Call asap to book [Number].
68. Motivational text
We’ve not seen you at the gym for a while [Name]. Can we help you get back on track? We have a new dance class you’ll love! Book now: [URL]
69. Educational text
Hey [Name], are you superfood savvy? Read our latest blog about five superfoods you should include in your daily diet for optimal health. [URL]
70. Class/lesson promotion
Hi [Name] from Jul-Aug, we’re running tennis lessons for kids. Eight-week course, every Sat morning, with a free tennis racket! Learn more: [URL]
71. Membership renewal
Hi [Name], your Energy Gym membership is due for renewal on 1 November. Take advantage of our early bird discount and get one month free. Renew now: [URL]
Recruitment sector text message templates
72. Welcome text
Hi [Name], thanks for subscribing to receive job updates. We’ll send you vacancies that fit your skills and experience. Update your CV here. [URL]
73. Job opportunity
Hi [Name], we have a job opportunity for a [Job Title] that matches your skills and experience. See the job description and apply online: [URL]
74. Application confirmation
We’ve received your application for [Job Title] – best of luck! We’ll let you know if you’ve been invited to interview.
75. Interview confirmation
Application success! You have been invited for an interview at [Time] on [Date]. Please log into the job portal for details.
Send business texts easily with Messente
We hope you find these text message templates helpful in getting started with SMS for your business. Wondering what to read next? We have plenty more articles packed with tips and insights on connecting with customers and clients in different industries. Why not start with:
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